• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    37. Helen of Troy

    30. Nerium International

    50. KKW Beauty

    9. Coty

    18. Puig
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Surge in Interest for Supplements & Vitamins

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda

    Praan Naturals

    Jeen International

    KLK OLEO

    Sabinsa Cosmetics, a division of Sabinsa Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    One Click to Beauty

    Technology helps this indie brand’s successful debut during the pandemic.

    One Click to Beauty
    The eyes have it at this indie beauty brand...
    One Click to Beauty
    Jamie Glassman, CEO, One Click b.eauty, NY
    Related CONTENT
    • Beauty Entrepreneurs Becoming Billionaires
    • Black Lives Matter & Beauty
    • Jeen's Way to Clean Beauty
    • Alpyn Beauty Rolls Out Peel
    • Kohl’s To Stock Lauren Conrad Beauty
    Melissa Meisel, Associate Editor09.28.20
    The world has changed—and not for the better—significantly in the past six months. But putting on a pretty face always helps.
     
    According to Jamie Glassman, CEO, One Click b.eauty, NY,  “We are seeing a big shift to anything above the mask line for makeup. Eye cosmetics including shadow, liner, mascara and brow are all popular categories. We are also seeing a trend in finishing mists and non-transfer finishing products as people do not want to see their makeup all over their mask at the end of the day.”
     
    One Click b.eauty, a new indie cosmetics brand launched in April 2020 that celebrates “empowerment” with accessible, high-performance beauty kits, debuted at a time when people are in need of a daily pick-me-up.
     
    This digitally driven indie brand aims to provide a quick, easy, confidence-boosting beauty ritual with on-the-go (or on-the-stay) color cosmetics for anyone seeking ease and affordability—each kit will retail for $24. The company sells two b cruelty-free lip and eye kits—b.active and b.seductive.

    On its launch day, One Click b.eauty rolled out a social campaign—#FaceTheWeek. According to the company, this small act of self-love and self-care is at the brand’s core as it is aligning with organizations that support and empower women in everyday life via a "buy-one-give-one" donation effort for kits sold on Amazon this summer.
     
    It hasn’t been easy for makeup marketers the past few months, but technology has been helpful. Glassman observed, “Like every other industry, the cosmetic industry has had to shift and adjust to the new world we are living in. At the start of COVID, people were certainly wearing less makeup and we saw this reflected in the sales numbers. Without anywhere to go people took a break from their daily makeup routines.”
     
    Glassman is no stranger to the beauty business. As chief executive officer of makeup brand incubator Mubic in New York City, her company is dedicated to launching innovative, inspirational, high-quality brands. She started her marketing career at L’Oréal USA where she built global, sales-driving campaigns for powerhouse brands such as Maybelline, Essie and Garnier skin care. Mostly recently, Glassman served as senior vice president of marketing and ecommerce at Rituals Cosmetics before joining Mubic in her current role.
     
    Mubic accelerates beauty brands through non-traditional channels of distribution by providing a single access point for deep category knowledge and manufacturing relationships. Glassman led strategy for Mubic’s debut brand launch with Amazon.
     
    “For the first time in a long time, the industry had to shift communication and be extremely sensitive to what was happening around them. The role of the influencer was and still is being reevaluated as is how and where we communicate with potential consumers. We saw the hesitation from brands to communicate with consumers across many industries not only beauty as was reflected in the fact that media viewership was up but ad spend was down across the board,” she said.
     
    Glassman added, “As things have started to open up and people are going outside more, we are seeing a shift back toward makeup. Subtle looks will be the first to come back and then we expect to see more drastic eye looks become popular as people start to go back to some of their routines but in a mask. Shoppers have turned to online outlets for their beauty needs.”
     
    Amazon has been well positioned to take market share and gives consumers exactly what they need from an online beauty shopping experience including lots of content, reviews, great pricing and easy returns, she added.
     
    Glassman said she is grateful to have a partner like Amazon during this changing time and added “that while the shift to shopping for color cosmetics on-line was forced in some ways by COVID it is a trend that will continue long after stores open up again.”
     
     
    Suggested For You
    Beauty Entrepreneurs Becoming Billionaires Beauty Entrepreneurs Becoming Billionaires
    Black Lives Matter & Beauty Black Lives Matter & Beauty
    Jeen Jeen's Way to Clean Beauty
    Alpyn Beauty Rolls Out Peel Alpyn Beauty Rolls Out Peel
    Kohl’s To Stock Lauren Conrad Beauty Kohl’s To Stock Lauren Conrad Beauty
    NYSCC NYSCC's Week of Beauty
    YUNI Beauty Expands Into Dick’s Sporting Goods YUNI Beauty Expands Into Dick’s Sporting Goods
    Credo Expands Clean Beauty Council Credo Expands Clean Beauty Council
    Khloé Kardashian Joins Ipsy Khloé Kardashian Joins Ipsy
    Week of Beauty Starts Next Week! Week of Beauty Starts Next Week!
    Unilever Ventures Backs Mira Beauty Unilever Ventures Backs Mira Beauty
    Amazon Indie Beauty Highlights 2-in-1 Products Amazon Indie Beauty Highlights 2-in-1 Products
    A Slice of Pro Beauty A Slice of Pro Beauty
    WWP Beauty Launches Personal Protection Line WWP Beauty Launches Personal Protection Line
    ICMAD Is Now ‘Independent Beauty Association’ ICMAD Is Now ‘Independent Beauty Association’

    Related Online Exclusives

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Skin Care
      Better by The Box

      Better by The Box

      Using aromatherapy to treat anxiety led Lauren VanScoy to create Essence One. Now the brand has a new subscription service focused on mental health and beauty.
      Christine Esposito, Managing Editor 01.04.21


    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Top News of 2020

      Top News of 2020

      A list of the breaking news items you wanted to read most on Happi.com.
      Happi Staff 12.28.20


    • AP/Deo | Packaging
      Coming Clean About Stink

      Coming Clean About Stink

      Four questions with Rachel Peters, co-founder of Clean Age, a new brand for teens that offers a clean deodorant in eco-friendly, customizable packaging.
      Christine Esposito, Managing Editor 12.22.20

    • R+Co Branches Out with Bleu Hair Care

      R+Co Branches Out with Bleu Hair Care

      The range is divided into families according to benefit.
      Melissa Meisel, Associate Editor 12.14.20

    • Functional Ingredients | Insect Control
      Protecting Skin Against Mosquito-borne Infectious Disease

      Protecting Skin Against Mosquito-borne Infectious Disease

      Low-viscosity silicone oil can repel the insect, says Kao.
      Tom Branna, Editorial Director 12.10.20


    • Skin Care
      DermaDoctor Adds Direct Sales

      DermaDoctor Adds Direct Sales

      Skin care brand expands its retail strategy.
      Christine Esposito, Managing Editor 12.10.20

    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    • Color Cosmetics | Hair Care | Skin Care
      Let the Gifting Begin

      Let the Gifting Begin

      With shopping underway, a look at special gift sets created for this unprecedented holiday season.
      Happi Staff 12.01.20


    • Skin Care
      Bucking the Trends

      Bucking the Trends

      At the helm for a quarter century, Pacifica Beauty CEO Brook Harvey-Taylor is named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2020.
      Christine Esposito, Managing Editor 11.30.20

    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Formulating Liquid Laundry Detergents
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Coming Clean About Clean Beauty
    Breaking News
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    • A Surge in Interest for Supplements & Vitamins
    • Gattefossé Launches Inspiration Collection
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login