• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Amyris To Enter Cannabinoid Beauty

    RB Buys Queen V

    NY's 1,4-Dioxane Law May Impact Concentrated Cleaners

    Sabinsa's Top Scientist Addresses US FDA

    Ipsy Adds New Personal Care Brand
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    10. LG Household & Healthcare

    49. Spartan Chemical

    30. Energizer

    10. Diversey

    16. Pola Orbis
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Amyris To Enter Cannabinoid Beauty

    RB Buys Queen V

    NY's 1,4-Dioxane Law May Impact Concentrated Cleaners

    Sabinsa's Top Scientist Addresses US FDA

    Nouryon Expands Board of Directors
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Amyris To Enter Cannabinoid Beauty

    RB Buys Queen V

    NY's 1,4-Dioxane Law May Impact Concentrated Cleaners

    Sabinsa's Top Scientist Addresses US FDA

    Ipsy Adds New Personal Care Brand
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Ashland

    Praan Naturals

    Centerchem Inc

    Siltech Corporation

    QRS (Quality Resourcing Services)
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Packaging & the Pandemic

    Paul Day explains the challenges facing suppliers during COVID-19.

    Packaging & the Pandemic
    Consumers are rethinking their packaging decisions now more than ever.
    Packaging & the Pandemic
    Paul Day
    Related CONTENT
    • NY's 1,4-Dioxane Law May Impact Concentrated Cleaners
    • Sabinsa's Top Scientist Addresses US FDA
    • Weleda Celebrates 100 Years of Beauty
    • Nouryon Expands Board of Directors
    • Flow Launches Collagen Waters
    Tom Branna, Editorial Director11.10.20
    Paul Day, packaging consultant & NPD specialist,  will lead a session at the In-Cosmetics Formulation Summit on Wednesday, November 18. The session is entitled, "Challenges to cosmetic packaging—Post COVID-19."  The three-day Summit will be held virutally, November 17-19, 2020. Day recently discussed several packaging issues with Happi.


    What were the challenges facing packaging suppliers pre-COVID-19?

    Paul Day: Key to developing a packaging pipeline is having knowledgeable experts at the manufacturer/retailer and a strong NPD strategy. Pre-COVID-19 saw a decline in NPD launches of any volume. The proliferation of small start-ups and mega choice on the shelf impacts the packaging supplier’s ability to deliver high volume production and therefore better profits. As manufacturers put pressure on prices and resources become harder to find, contingency for materials and constant specification changes add to the delay in launches. 


    Pressure from consumers on plastics and waste meant customers were looking at packaging reduction and material changes, all of which require testing at production level. Adding high levels of recycled content bring real challenges to packaging manufacture, where the performance of the recycled content has to be thoroughly tested when packing products and through the distribution chain. All of this work needs to be completed and results accepted or modified, which adds to the time frame for new products on the shelf. 

    The sourcing of recycled materials for smaller companies became a real problem where any volume was being taken by the global players. There was much work to be done with the waste management industry on processing the different materials and finding volume and value in the finished recycled materials. Removal or moves away from plastic will have seen a shift in focus onto production of alternatives. 

    Partnerships for packaging recovery and refilling packs were in full flow and there were some strong changes that would be evident to the consumer in the months to come. Sadly, the pandemic has changed the retail model either permanently or for the long term.   

     
    How well was the beauty industry doing on issues such as sustainability/ renewable resources?

    Day: Based on observations and industry news, the beauty industry had a mix of brands that focused on totally sustainable or renewable sourcing for packaging materials. Many brands are focused on presentation and a premium feel, which means excessive processing for containers where print and colour are paramount to the success of the product. My personal feeling is that a truly sustainable or closed-loop approach was being developed by some major brands but in general, there was more marketing hype on composting, recycling and biodegrading, than expansive changes to the packaging used. There was still a proliferation of plastic usage throughout the beauty and cosmetics industry and only a few brands are seriously looking to change materials. It is well known that many of the components in the industry are not recyclable and have to go to landfill. However, it would mean a fundamental change in manufacturing techniques and massive investment to change the packaging for most cosmetic sectors. There are opportunities to add recycled content to plastics and simplify the many plastic formulations used by the industry, but these will take time to develop and test. They also rely on waste industry management to suitably grade the recycled material to prevent contamination and protect consumers. 

    The use of recycled content and plastics alternatives was key to the industry in pre-Covid-19 NPD. 

     
    How has Covid-19 made life more difficult for packaging professionals?
    Day: The Covid-19 pandemic has changed the face of retail shopping globally. The way consumers interact with packaging and brands has changed for the long term and it is likely that consumers massing in giant retail parks will never occur again. This step-change in consumerism will have a long term impact on the way packaging is used and although certain areas of materials and packaging conversion will thrive, the face of the packaging industry has certainly changed forever.

    As manufacturers and retailers struggle to get products in front of users, the opportunity for browsing, trying, testing and leisurely shopping has gone. As consumers are confined to their homes, a massive upsurge in online shopping will mean a greater emphasis on transit materials and protection through the distribution cycle of e-commerce purchasing. Packaging professionals will focus on sustainable, cost-effective changes to materials and testing to a high degree prior to implementation at production level.

    Sourcing resilient packaging supply chains and new materials will be the priority. The ability to simply recycle materials by the customer in standard material waste streams will enable a flow of limited materials to build the volumes required to increase the recycled content and use fewer virgin resources.

    There will be more D2C development and sustainable testers in the mail, which will allow new products and fragrances to be tried. This model needs to show consumers that the packaging material is recycled and recyclable, gaining the seal of approval for disposable packaging options.

    The across the board work on refillable products and packaging has been put on hold by the pandemic so, until a safety factor can be built into refillable containers, dispensing and bulk management, I cannot see this expanding across the industry.

    As consumers rely more on what they know and revert to trusted brands and products they like, the production of packaging for key brands will continue to sustain the packaging industry. However, the days of massive choice on the shelf are limited and supplying a quality product that gains a 5-star approval from customers will be the way forward. Packaging will play a major part in this cycle and gaining public support. Change from plastic to other materials will show how brands support the environment, nature, sustainability and resource management, which are all critical to future successful brands. 

    Social media and fast negative feedback mean packaging needs to endorse the brand’s principles. One way for this to happen is to link all the testing and specifications through a central core system that allows clear visibility and reporting across the business. There are some cost-effective new players that have ‘cloud’ based system power to launch NPD and EPD in the shortest time and at the lowest cost. My recommendation would be to use this type of system to manage and control the many changes required at a global level for specifications, formulations and artwork, to overcome the variations from country to country. 

     
    If consumers adopt the idea of fewer in-store purchases how will this impact the beauty packaging industry?

    Day: The need for eye-catching graphics and premium finishes that capture the customers' attention will be limited and this will restrict the number of print colours required and the intricate design graphics previously used. The days of 15 colours and 3 varnishes have gone, as texture and varnish variations will no longer be needed to sell the product.  This purchasing change will enable brands to simplify the individual pack graphics and concentrate on the product quality and brand endorsement to win repeat purchases. The consumer has already made the choice of ordering online so delivering a safe and pristine product is the key driver, with online support about provenance, sourcing, ingredients and efficacy being led by marketing and e-commerce personnel.

    Brands supported by online bloggers will find the volumes to make a profit. It is astounding that leaders in cosmetics can have up to 50 million followers who will be swayed to purchase based on recommendations. If this choice is already made, only the dispenser or container needs to be used and getting it safely to the purchaser in good condition will be key, as well as fast efficient packing methods. Opportunities arise in developing the right sustainable packaging that technically will deliver the right consumer experience and maintain safety and efficacy.  

    The delivery of a gift-wrapping service for premium gift products will also enhance the experience but this will be driven by the online brand experience either through the distributor or via the brand itself. 

    Depending on the sector, production volumes will decrease and effectively costs rise or margins be squeezed. This may have a detrimental effect on the NPD cycle with more EPD around existing trusted brands. The reduction in brand diversity will be driven by the need to drive volumes and limit choice for manufacturing. Control of the sales volumes and simple stock control reduction will enable manufacturers to reverse to overall brand volume reductions.  


    What sectors of the packaging industry have the most to lose/gain post Covid-19?

    LOSERS:
    • Print and graphics will slow as retailers simplify the choice on shelf, which will mainly be driven by less supply options as well as the ability to manufacture and move ingredients and products through the system.
    • Plastics and even bio plastics development will slow as manufacturers rely on existing supplier relations/contracts to deliver products. The use of recycled content will grow but the conversion from plastics to alternative materials may see a slower uptake. There will be a reduction in the plastics formulations currently used with a simple effective approach that encompasses current recycling streams that consumers understand and add to. 
    • All special effects suppliers like varnishes and specialist finishes will see a decline in volume, certainly not the growth that would have taken place under normal retail conditions.
    • Engineering plastics like Polystyrene, SAN, ABS will also decline due to no recycling streams. 

    WINNERS:
    • Corrugated board and packing suppliers due to D2C proliferation
    • Packing materials suppliers
    • Label suppliers
    • Paper & board suppliers
    • Common plastics like Polypropylene and Polyester
    • Equivalent bio plastics when recycling streams are developed
    • Aluminium and tinplate as brands convert from plastics.
     
     



    Related Searches
    • Skin Care
    • Hair Care
    • Packaging
    • Packaging
    Related Knowledge Center
    • Hair Care
    • Packaging
    • Packaging
    Suggested For You
    Mutha Cracks The Code On Vitamin C Mutha Cracks The Code On Vitamin C
    Beauty by the Numbers: Supplement Sensation Beauty by the Numbers: Supplement Sensation
    Drink It In! Drink It In!
    Neutrogena Expands Hydro Boost for Hair Care  Neutrogena Expands Hydro Boost for Hair Care
    NY NY's 1,4-Dioxane Law May Impact Concentrated Cleaners
    Sabinsa Sabinsa's Top Scientist Addresses US FDA
    Weleda Celebrates 100 Years of Beauty Weleda Celebrates 100 Years of Beauty
    Nouryon Expands Board of Directors Nouryon Expands Board of Directors
    Flow Launches Collagen Waters Flow Launches Collagen Waters
    Associations Congratulate Biden & Harris Associations Congratulate Biden & Harris
    David Stanko Joins JPMS David Stanko Joins JPMS
    Ross Introduces Double Cone Tumble Blender Ross Introduces Double Cone Tumble Blender
    Colonial Chemical Announces New Facility Colonial Chemical Announces New Facility
    Ashland Acquires Schülke & Mayr Ashland Acquires Schülke & Mayr's Personal Care Business
    Alastin Named a Fast-Growing Brand Alastin Named a Fast-Growing Brand

    Related Online Exclusives

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Skin Care
      Better by The Box

      Better by The Box

      Using aromatherapy to treat anxiety led Lauren VanScoy to create Essence One. Now the brand has a new subscription service focused on mental health and beauty.
      Christine Esposito, Managing Editor 01.04.21


    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • AP/Deo | Packaging
      Coming Clean About Stink

      Coming Clean About Stink

      Four questions with Rachel Peters, co-founder of Clean Age, a new brand for teens that offers a clean deodorant in eco-friendly, customizable packaging.
      Christine Esposito, Managing Editor 12.22.20


    • Skin Care
      DermaDoctor Adds Direct Sales

      DermaDoctor Adds Direct Sales

      Skin care brand expands its retail strategy.
      Christine Esposito, Managing Editor 12.10.20

    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    • Color Cosmetics | Hair Care | Skin Care
      Let the Gifting Begin

      Let the Gifting Begin

      With shopping underway, a look at special gift sets created for this unprecedented holiday season.
      Happi Staff 12.01.20


    • Skin Care
      Bucking the Trends

      Bucking the Trends

      At the helm for a quarter century, Pacifica Beauty CEO Brook Harvey-Taylor is named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2020.
      Christine Esposito, Managing Editor 11.30.20

    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20


    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20

    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • L'Oréal Bans Animal Hair In Brushes
    • Honest, Refillable Cleaners
    • Formulating Liquid Laundry Detergents
    • Ashland Acquires Schülke & Mayr's Personal Care Business
    Breaking News
    • Coty Appoints Chief Procurement Officer
    • Amyris To Enter Cannabinoid Beauty
    • RB Buys Queen V
    • NY's 1,4-Dioxane Law May Impact Concentrated Cleaners
    • Sabinsa's Top Scientist Addresses US FDA
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Nouryon Appoints Curtis Espeland to Board of Directors
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Henry Schein Buys Majority Interest in Prism Medical Products
    Contract Pharma

    Latest Breaking News From Contract Pharma

    CONTINUUS Awarded $69.3M DoD Grant
    AbbVie Licenses ProBioGen’s GlymaxX Technology
    WDSrx Expands Warehouse Network
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Coty Appoints Chief Procurement Officer
    Amyris To Enter Cannabinoid Beauty
    RB Buys Queen V
    Ink World

    Latest Breaking News From Ink World

    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    THIMM Group Installs 1st Koenig & Bauer CorruFLEX
    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Siemens Healthineers’ DR Systems Cleared by FDA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures
    IHSMarkit Reports Top Clean-Tech Trends for 2021

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login