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    Online Exclusives

    DermaDoctor Adds Direct Sales

    Skin care brand expands its retail strategy.

    DermaDoctor Adds Direct Sales
    DermaDoctor's Urban Veil protects against environmental aggressors.
    Christine Esposito, Managing Editor12.10.20
    At a time when more Americans may be looking for new employment opportunities—and taking a closer look at their skin—DermaDoctor is making a move that helps both sides of the equation. The skin care company created by Dermatologist Dr. Audrey Kunin is rolling out an independent consultant business platform. 
     
    The program is an opportunity to support freelance and consultant-based beauty-industry veterans who lost their jobs during the COVID-19 pandemic, said the Kansas City, MO-based brand that is perhaps best known for ranges like KP Duty and Ain’t Misbehavin’ acne-focused products.
     
    “The impact that COVID-19 had early on upon our retailer partners and the simultaneous changes we saw in consumer habits prompted our decision to create this new sales channel,” Dr. Kunin told Happi. “We’re at a time where we see consumer habits greatly changing. COVID-19 accelerated these habits and we believe this is going to be a long-term trend,” she insisted.
     
    Each DermaDoctor consultant will be provided their own personal website, a

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