The program is an opportunity to support freelance and consultant-based beauty-industry veterans who lost their jobs during the COVID-19 pandemic, said the Kansas City, MO-based brand that is perhaps best known for ranges like KP Duty and Ain’t Misbehavin’ acne-focused products.
“The impact that COVID-19 had early on upon our retailer partners and the simultaneous changes we saw in consumer habits prompted our decision to create this new sales channel,” Dr. Kunin told Happi. “We’re at a time where we see consumer habits greatly changing. COVID-19 accelerated these habits and we believe this is going to be a long-term trend,” she insisted.
Each DermaDoctor consultant will be provided their own personal website, as well as all of the tools and training they need to fully immerse themselves with DermaDoctor, from conferences with Dr. Kunin to extensive assets, including premade advertising and social media marketing materials.
Members of the DermaDoctor independent consultant community will join skin wellness expert entrepreneurs to build their own business channel and earn a commission on each product sold, plus a bonus for every consultant referral following their initial sale.
The new strategy comes as the brand is ready to launch what Dr. Kunin called the “next generation” of its “trailblazing KP Duty family.”
“Our cult classics help improve the appearance of keratosis pilaris, a common skin condition that affects half the world population. New technologies meet beloved time-honored dermatologist remedies in clean, clinical, cruelty free formulations,” she said.
DermaDoctor is addressing modern concerns in skin care with its Urban Veil family, too, which was inspired by the need for greater protection against “unavoidable environmental stressors that are besieging our skin every day,” she said.
As the new retail mechanism moves into place, DermaDoctor will still be available via online retailers is various capacities.
Founded in 1998, DermaDoctor announced plans to go public in May 2018. But in January 2019, it reversed course and pulled the plug on the IPO.