• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    HCPA Builds Key Alliances In & Out of Washington

    NYSCC Suppliers’ Day Is Back on Schedule

    Salon Consumers Seek Wellness, Skincare Benefits in Professional Haircare

    Sustainability Continues To Shape Beauty, Home & Personal Care Packaging

    The Power of Neem in Personal Care Formulas
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Spate’s Nose for the Latest Beauty Trends Says The Skunk Stripe, Collagen Serum and Waterproof Eyeshadow are Top of Mind for Consumers this Summer

    A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    18. Puig

    45. Spartan Chemical

    4. Kao

    13. Oriflame

    Belcorp
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    McKinsey Identifies the Gaps in Black Beauty

    Arxada Disinfectants Are Effective Against the Monkeypox Virus
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    Caire Beauty to Celebrate Menopause Empowerment Day
    Lab Equipment
    Mixing
    Packaging
    Testing

    Labskin's Microbiome-Friendly+ Seal of Approval Available in the US

    Sustainability Continues To Shape Beauty, Home & Personal Care Packaging

    Technology Cuts Plastic Decomposition from 500 Years to Three Months

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BARALAN

    Vantage Personal Care™

    KLK OLEO

    Croda Inc

    Lubrizol Life Science
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Planting Roots

    As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.

    Planting Roots
    The Dr. C. Tuna Age Reversist Line has been expanded with new products.
    Related CONTENT
    • Evalulab Inc.
    • Natural Plant Products, LLC
    • Natural Plant Products, LLC
    • BASF Honored with 2021 Safer Choice Partner of the Year Award
    • Reserveage Launches New Pro-Collagen Booster Skincare Collection
    Christine Esposito, Managing Editor02.22.21
    One of the fastest growing direct selling brands based in Europe, Turkish company Farmasi made its foray into the US and Puerto Rico in early 2019. Now, plans are in place for a new facility in Florida that will fuel expansion across North America.
     
    “Since launching in North America just under two years ago, the success of the brand has exceeded our expectations and we are thrilled to continue this positive momentum in 2021 and beyond,” Chief Executive Officer of Farmasi North America Sinan Tuna—the third generation of the family to lead the business—told Happi in a recent interview.
     
    According to its own statistics, Farmasi has four million sales representatives (which it calls beauty influencers) selling products in more than 25 counties. Since its entry into the US and Puerto Rico in February 2019, Farmasi said it has built an army of half a million sales representatives in the two markets alone.
     
    Farmasi knows the DTC model well; the firm made the switch from traditional retail channels to direct sales in 2010 and has been steadily expanding its range of products across both skin care and beauty.
     


    Sinan Tuna, Chief Executive Officer of Farmasi North America.
    “At Farmasi, we are committed to innovation, especially in skin care. We want to bring women the best, most cutting-edge products at a great value,” said Tuna. “That is extremely important to the four million beauty influencer entrepreneurs who sell our products around the world. Farmasi was founded in Istanbul more than 70 years ago, and developing new technology in the skin care category remains a top priority.” 
     
    Among its newest products are three additions to the Dr. C. Tuna Age Reversist Line, which debuted in 2017.  The range line is fueled by sea-based ingredients and specifically efficacious algae extracts.  
     
    “Our R&D team used a combination of Laminaria extract which stimulates collagen synthesis, reduces the appearance of deep wrinkles, and nourishes and firms the skin. Red algae extract which stimulates synthesis of ceramides and hyaluronic acid for hydration, helps skin look smoother. These ingredients work together to deliver a more youthful appearance,” Tuna said.
     
    The new SKUs include an exfoliating cleanser, gel cleanser and a sleeping mask. 
     
    The hero product is the sleeping mask, which is designed to work when skin needs nutrients most, according to Tuna. 
     
    “While we sleep our skin is in a repair and renewal mode,” he said.
     
    The mask contains Golden Vitamin C, a mix of vitamin C, ascorbic acid and gold, which dramatically enhances skin penetration with antioxidant properties, according to the company.
     
    Farmasi also added acne products and added new color cosmetics, too. Its Nudes-For-All collection of lip glosses have been well received, and the company has seen success with eye products such as Double Lash Extend Mascara, seven liquid eyeshadows and Lash Art Glamour Luxe False Lashes.  
     
    “Our beauty influencers have fallen in love with these lashes and have been counting down the days until they were available to sell,” insisted Tuna. 
     
    Ready for its third year in North America, Farmasi is planting local roots. The company broke ground on a $25 million campus in Miami that will include offices, an auditorium and a distribution/fulfillment center. The company purchased the land last Fall for approximately $6 million, according to reports.
     
    “This will be one of the most technically advanced facilities of its kind and it will service all of Farmasi North America. We expect construction to be completed and everything to be fully operational by the end of this year,” Tuna said. 
     
    The new site will give Farmasi solid footing for even more growth as it plans to enter Canada and Mexico this year.
     
    “Since entering the North America market, it's been an extremely busy and productive two years and we are excited to continue the positive momentum as we enter 2021,” Tuna concluded. 
    Related Searches
    • Skin Care
    • Color Cosmetics
    Related Knowledge Center
    • Skin Care
    • Color Cosmetics
    Suggested For You
    Evalulab Inc. Evalulab Inc.
    Natural Plant Products, LLC Natural Plant Products, LLC
    Natural Plant Products, LLC Natural Plant Products, LLC
    BASF Honored with 2021 Safer Choice Partner of the Year Award BASF Honored with 2021 Safer Choice Partner of the Year Award
     Reserveage Launches New Pro-Collagen Booster Skincare Collection Reserveage Launches New Pro-Collagen Booster Skincare Collection
    Unilever, L Unilever, L'Oréal, LVMH, Henkel & Natura To Create Sustainability Scoring System
    Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America
    André Hoffmann Named CEO of L’Occitane Group André Hoffmann Named CEO of L’Occitane Group
    Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness
    Kline: Glow Recipe, Prose and Ilia Beauty Are Primed to Be Billion-Dollar Buyouts Kline: Glow Recipe, Prose and Ilia Beauty Are Primed to Be Billion-Dollar Buyouts
    Authentic Beauty Concept Releases ‘Hydration Heroes’ Hair Trio Ahead of Fall, Winter Seasons Authentic Beauty Concept Releases ‘Hydration Heroes’ Hair Trio Ahead of Fall, Winter Seasons
    Ipsy Teams Up with Beauty Mogul Huda Kattan To Launch Glam Bag Ipsy Teams Up with Beauty Mogul Huda Kattan To Launch Glam Bag
    Indie Brand Seen Hair Care Arrives at Ulta Beauty in Sparked Program Indie Brand Seen Hair Care Arrives at Ulta Beauty in Sparked Program
    Orly Rolls Out Fall 2021 Professional Vegan Nail Polish Collection Orly Rolls Out Fall 2021 Professional Vegan Nail Polish Collection
    Unilever Unilever's Find Your Happy Place Launches Limited-Edition Fall and Winter Collections at Walmart

    Related Content

    • Evalulab Inc.

      ...
      Elisabeth Fiquet, President 05.24.22

    • Natural Plant Products, LLC

      ...
      Laura Cox, Marketing Consultant - Contractor 03.14.22

    • Natural Plant Products, LLC

      Natural Plant Products, LLC

      ...
      Andee Masonek, Marketing Consultant - Contractor 03.14.22


    • Household Cleaning | Laundry Care
      BASF Honored with 2021 Safer Choice Partner of the Year Award

      BASF Honored with 2021 Safer Choice Partner of the Year Award

      Added 13 ingredients and renewed an additional 25 on the CleanGredients database.
      09.22.21

    •  Reserveage Launches New Pro-Collagen Booster Skincare Collection

      Reserveage Launches New Pro-Collagen Booster Skincare Collection

      The clinically-tested, science-backed skincare line features a proprietary formulation of micro-encapsulated copper peptides and nine world-class ingredients.
      09.21.21

      Loading, Please Wait..
      Trending
      • SK Capital Taps Asim Bhatia As New Director, Business Development
      • Reliance Mulls Revlon Acquisition
      • A Suitor Emerges For Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts
      • Beautycounter Launches Text Campaign For FDA Safety And Landmark Advancements Act
      • Band-Aid Brand Enters Acne Care With New Blemish Patch
      Breaking News
      • Spate’s Nose for the Latest Beauty Trends Says The Skunk Stripe, Collagen Serum and Waterproof Eyeshadow are Top of Mind for Consumers this Summer
      • A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts
      • Wonder Curl Wins GlossWire's GlossPitch Competition
      • Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      • Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
      View Breaking News >
      CURRENT ISSUE

      June 2022

      • Skin Care Needs In a Post-Covid World
      • Salon Hair Care Trends
      • Sustainability Shapes Beauty, Home & Personal Care Packages
      • Formulating with Neem in Personal Care Formulas
      • Suppliers' Day Trade Show by Society of Cosmetic Chemists
      • Household and Commercial Products Midyear Meeting Review
      • Household & Personal Care Trade Association Directory 2022

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Florida Food Products Acquires Javo
      Roquette Launches Nutralys Rice Protein
      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
      Coatings World

      Latest Breaking News From Coatings World

      The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
      PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
      PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most Read Stories This Week—June 25
      Magnetic Insight Announces $17 Million in Series B Funding
      BreatheSuite Adds Brad Fluegel to its Board
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Pierre Fabre and Lonza Enter Manufacturing Agreement
      MasterControl and Elemental Machines Form Biomanufacturing Partnership
      Qosina Strengthens Aseptic Capabilities
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Benefit Exec Joins Madison Reed's Board
      Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
      Rhode Is Trending for June, Trendalytics Says
      Happi

      Latest Breaking News From Happi

      Spate’s Nose for the Latest Beauty Trends Says The Skunk Stripe, Collagen Serum and Waterproof Eyeshadow are Top of Mind for Consumers this Summer
      A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts
      Wonder Curl Wins GlossWire's GlossPitch Competition
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
      British Coatings Federation Posts Online History
      Orion Announces Price Increases, Reduced Payment Terms
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      PCMC teams with IGT, Fujifilm makes big announcement and more
      Loftware recognized as 'AIDC Company of the Year'
      Schreiner MediPharm highlights sustainability of Needle-Trap technology
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More
      Tranzonic Names VP of Supply Chain
      Ontex Climate Action Targets Approved by Science-Based Targets Initiative
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—June 25
      3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
      Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
      NREL Names Jennifer Logan to Leadership Team as CFO
      National Grid Renewables Orders 2 GW of First Solar Modules

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login