Christine Esposito, Managing Editor12.22.21
People and products can garner quite a following on TikTok, which is owned by Chinese company ByteDance. Surpassing Facebook and Twitter, it was the most popular app in 2019 and 2020, downloaded 693 million and 850 million times, respectively, according to the Business of Apps website.
In 2021, more than 1 billion people turned to TikTok, according to the social media app’s own reporting.
"There's something really special about TikTok's diverse global community that people just can't find anywhere else. For us, 2021 was a year for connection and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomenons, and teaching us new things,” Vanessa Pappas, COO of TikTok, said in a statement.
Happi culled through the platform’s 2021 “best-of” roundup lists for people and products related to the world of beauty and skincare. Here’s what we found:
According to TikTok, innovators are creators who put a new twist on what it means to be content creators. They are pioneers in their fields and have a unique point of view in their content, according to the platform.
The 2021 list includes:
Dr. Shah, @dermdoctor, a licensed dermatologist who shares viral skincare, dermatology and beauty videos with his followers, and gives his professional take on the latest trends.
Mikayla Nogueira, @mikaylanogueira, best known for her makeup product reviews, amusing personality and thick Boston accent. Nogueira uses her platform to inspire others to step out of their comfort zone, promote inclusivity, and open up about mental health issues.
See Happi's rundown of significant beauty influencers here.
TikTok also curated a list of the top impactful creators who continue to “fight for positive change” in the US. There were two creators working in the realm of beauty and personal care this year:
Victor Fontanez, @vicblends: This 22-year-old TikTok Latinx Trailblazer is a celebrity barber and entrepreneur known for giving free haircuts to strangers in public.
Shirley Raines, @beauty2thestreetz: Raines, the founder of nonprofit Beauty 2 The Streetz, chronicles her life on TikTok as a self-funded, one-woman operation providing beauty services and products to the homeless, all with a personal touch.
With more than six billion views globally of #TikTokMadeMeBuyIt, product lovers on TikTok come for discovery, expression and genuine reviews that have their favorite finds flying off the shelves. According to TikTok, home, beauty, and gadgets were among the categories that sparked shopping trends and "community commerce" conversations this year.
In the US beauty scene Clinique's Almost Lipstick in Black Honey and Peter Thomas Roth Instant FIRMx Eye were in the top products.
In 2021, more than 1 billion people turned to TikTok, according to the social media app’s own reporting.
"There's something really special about TikTok's diverse global community that people just can't find anywhere else. For us, 2021 was a year for connection and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomenons, and teaching us new things,” Vanessa Pappas, COO of TikTok, said in a statement.
Happi culled through the platform’s 2021 “best-of” roundup lists for people and products related to the world of beauty and skincare. Here’s what we found:
According to TikTok, innovators are creators who put a new twist on what it means to be content creators. They are pioneers in their fields and have a unique point of view in their content, according to the platform.
The 2021 list includes:
Dr. Shah, @dermdoctor, a licensed dermatologist who shares viral skincare, dermatology and beauty videos with his followers, and gives his professional take on the latest trends.
Mikayla Nogueira, @mikaylanogueira, best known for her makeup product reviews, amusing personality and thick Boston accent. Nogueira uses her platform to inspire others to step out of their comfort zone, promote inclusivity, and open up about mental health issues.
See Happi's rundown of significant beauty influencers here.
TikTok also curated a list of the top impactful creators who continue to “fight for positive change” in the US. There were two creators working in the realm of beauty and personal care this year:
Victor Fontanez, @vicblends: This 22-year-old TikTok Latinx Trailblazer is a celebrity barber and entrepreneur known for giving free haircuts to strangers in public.
Shirley Raines, @beauty2thestreetz: Raines, the founder of nonprofit Beauty 2 The Streetz, chronicles her life on TikTok as a self-funded, one-woman operation providing beauty services and products to the homeless, all with a personal touch.
With more than six billion views globally of #TikTokMadeMeBuyIt, product lovers on TikTok come for discovery, expression and genuine reviews that have their favorite finds flying off the shelves. According to TikTok, home, beauty, and gadgets were among the categories that sparked shopping trends and "community commerce" conversations this year.
In the US beauty scene Clinique's Almost Lipstick in Black Honey and Peter Thomas Roth Instant FIRMx Eye were in the top products.