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Actress Julie Bowen and Advertising Executive Jill Biren Create New Tween Boys Personal Care Brand

JB Skrub caters to the pre-teen boy with face pads, face lotion, body spray and more.

Lianna Albrizio, Assistant Editor 01.10.23

Actress Julie Bowen and Jill Biren, a one-time advertising executive at Condé Nast, are mothers to five boys between them. Needless to say, they’re familiar with pre-teen stink. But finding a suitable option for their growing offspring wasn’t so easy.

Although the men’s grooming category is heavily saturated with familiar scent options from Old Spice to Manscaped, Biren didn’t want her tweens smelling like they were hanging out at the cologne counter.

“We struggled to find a brand our sons could use and feel was specifically created for them,” Biren told Happi. “We searched for a brand that was clean in formulation, gentle for their ever-changing skin and cool enough for them to feel proud