Melissa Meisel, Senior Editor01.24.23
Indie beauty brand Sireni is branching out with more anti-aging skincare solutions for the new year. Created by influencer Chloe Morello and digital content manager/attorney Ashley Villa, the clean beauty collection is adding eye patches to its portfolio.
The brand debuted in Spring 2022 with Overnight Overhaul, a nighttime mask treatment to improve the skin’s appearance while sleeping. Eye Shields joined the lineup in Winter 2022. Products are sold online.
Hero product Overnight Overhaul’s formula is fueled by bakuchiol, often used as a retinol alternative due to its anti-aging properties. This ingredient is also used for solving hyperpigmentation, soothing skin and brightening the appearance of the face. Another key component of Overnight Overhaul is dihydroxyacetone (DHA), which is said to lightly even skin imperfections, reduce the appearance of redness and restore skin v
The brand debuted in Spring 2022 with Overnight Overhaul, a nighttime mask treatment to improve the skin’s appearance while sleeping. Eye Shields joined the lineup in Winter 2022. Products are sold online.
Hero product Overnight Overhaul’s formula is fueled by bakuchiol, often used as a retinol alternative due to its anti-aging properties. This ingredient is also used for solving hyperpigmentation, soothing skin and brightening the appearance of the face. Another key component of Overnight Overhaul is dihydroxyacetone (DHA), which is said to lightly even skin imperfections, reduce the appearance of redness and restore skin v
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