Podcasts

The Indie Interview: Lafe Larson of Lafe's Natural BodyCare

The Indie Interview: Lafe Larson of Lafe's Natural BodyCare

The founder of this venerable player in the natural personal care marketplace talks about efficacy and claims in the AP/deo market and much more.

10.07.19
In this Indie Interview episode, we speak with Lafe Larson, founder of Lafe’s Natural BodyCare, a venerable player in the natural personal care marketplace.  Lafe discusses his company’s 25 year history that owes much of its focus to the standard set by his mother, the importance of clinicals and claims in the natural deodorant category, why being a B Corp matters, his plans for 2020 and much more.



Lafe Larson
One of Lafe’s newest products is a CBD Roll-On Deodorant with 50mg of Full-Spectrum CBD Oil. This dual-benefit product is made with natural/organic ingredients and essential oils, and is clinically proven by a third party for 24 hours of protection. According to Larson, this new formulation is consistent with Lafe's current line of clean deodorants - roll-ons, sticks, crystals and sprays and is sold in unscented, Matcha Tea, Chamomile Tea, Lavender & White Tea, and Natural Mint varieties.
 
If you’d like to share thoughts and comments with us or have questions or ideas for additional topics, please reach out to us at cesposito@rodmanmedia.com.
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