For P&G, Fragrance Is Unstopable

Unstopables moves beyond laundry to boost the fragrance experience throughout the home.

Procter & Gamble is expanding the Unstopables in-wash scent booster into a suite of new home scenting products including air and fabric sprays, candles, and plug-in scented oil warmers. The line is a full luxury scent experience, allowing consumers to select a scent décor for their home and fashion.

To celebrate the launch, Unstopables partnered with interior designer Nate Berkus and fragrance developer Carlos Huber to demonstrate how the right Scent Décor can elevate any space into one that tells the story of your own personal style. Berkus and Huber joined Unstopables last month at Masion 24 in New York for the product launch party where they lent their design and scent expertise to demonstrate the Unstopables collection to guests and offer tips for styling one’s environment through scent décor as a finishing touch to any design aesthetic.

Berkus and Huber were also joined by actress and décor enthusiast Nikki Reed.