Creative cosmetic concepts continue from e.l.f. for 2016.
Achelle Dunway, global artistic director for e.l.f. (@askachelle), was on hand to give beauty editors a personal presentation on all of the latest creations.
Clay Eyeshadow Palettes ($6), at left, are comprised of four shades of complementary colors that work for base, crease, lid, line and highlight.
The “no-makeup makeup look” is still trending for 2016, according to Dunway, and e.l.f. has a variety of cosmetic SKUs to create this face.
e.l.f. Skin Care extensions for 2016 include Hydrating Gel Melt Cleanser ($9), Hydrating Bubble Mask ($14) and Mask Applicator & Pore Refiner ($5), to name a few.
Celebration time! e.l.f. is proud to create affordable beauty products that meet consumer needs and often hosts press events to showcase what’s next for the company.