Aquaphor created a limited-edition photography exhibit at A+E Studios in TriBeCa. The photo series, produced by well-known photographer of Instagram fame Chris Ozer, was inspired by real consumer stories garnered from the brand's #AquaphorIt contest. The exhibition opened with a private VIP 90th birthday party.
Slideshows
Cult Classic
Aquaphor celebrates 90th anniversary with art exhibit.
Aquaphor as art
Daily Use
Grand prize winner Ashley Shippy sought a skin care solution for her newborn son and found one in Aquaphor Healing Ointment. The contest encouraged people to share Aquaphor stories.
Staying Power
"We are celebrating not only Aquaphor's 90-year heritage, but also celebrating our fans who, for decades, have shared with us all of the many ways they use the product," said Erynn Keefe, director of marketing, Aquaphor at Beiersdorf, Inc.
Many Faces Going Places
A variety of people use Aquaphor, from a busy mom on the go to a beauty guru taming her eyebrows. “We love her and she loves Aquaphor! The brand is also a cornerstone in the medical community,” said Keefe.
Special Guest
"I was thrilled when Aquaphor approached me with this opportunity," said Ozer. "As a dad myself, my family depends on tried-and-true solutions, and Aquaphor is certainly one of them. This project resonated with me both personally and professionally!"
If It Ain't Broke, Don't Fix It!
Aquaphor Healing Ointment is uniquely formulated to restore smooth, healthy looking skin. It creates an absorbent barrier on skin, which produces an ideal restorative environment, said the company.
By Melissa Meisel, Associate Editor 01.18.16
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