Brooklyn-based designer and artist Rebecca Atwood is back with Method for a second season of limited edition personal care sold exclusively at Target. Happi got a glimpse of the journey from concept to colorful end product.
Slideshows
Design of the Times
Method launches Atwood collaboration with Target for Fall 2016.
The Collection
Inspired by autumn harvests and family feasts, the four-piece range of hand soaps features unique packaging designs paired with nature-inspired fragrances.
Mood Board
For Pink Persimmon, Atwood selected a “painterly stripe pattern with cheery coral autumn, orange and deep plum” for the packaging. She added, “This fresh persimmon scent and pattern reminds me of Thanksgiving.”
So Cool
“Sage is such a fragrant autumn ingredient…and there’s something so calming about it,” said Atwood of the Blue Sage variation inspired by the scent of coastal sage on a fall day.
Fun and Floral
The range is capped off by Pumpkin Clove and Wild Violet. Atwood used Pantone hues to complete the pattern, which originated from the idea of wildflowers in the woods.
By Melissa Meisel, Associate Editor 10.24.16
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