Korean beauty brand Sulwhasoo celebrates 50 years of innovation with ginseng-based skin care.
A look at Sulwhasoo skin care over the years...slide the arrows to continue!
In the sun-drenched penthouse of Go Studios in New York City, beauty editors experienced the illustrious history of Sulwhasoo’s ginseng research and how it is applied to novel skin care developments such as the new Concentrated Ginseng Renewing Cream EX in both regular and light formulations.
Through a rigorous selection process of more than 3,000 Korean medicinal herbs, five were selected to create the classic Jaum Balancing Complex: peony, rehmannia, sacred lotus, Soloman’s seal and white lily.
Sulwhasoo North America marketing manager Lauren Chen and marketing assistant Christine Noh both touted the holistic benefits of ginseng-based skin care and the brand’s trademarked “Ginsenomics” concept of selecting quality extracts.
Brad Horowitz, president of AmorePacific North America, praised the billon-dollar Sulwhasoo company. “It’s one of the most authentic brand stories out there,” he exclaimed.