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Father Figures

A new advertising campaign celebrates 65 years of the classic Baby Magic brand.

By Melissa Meisel, Associate Editor 12.12.16
Mommy and Me—and Daddy, too. Baby Magic recently celebrated its 65th anniversary with a creative campaign that revisits its 1950s heritage ads in a new way. The famous ads featured expectant mothers in chic maternity wear—taboo at the time—and were considered a courageous take on pregnancy and style. Today, Baby Magic has recreated the ads with a modern twist – new dads. Side-by-side with the original 1958 images and featuring four real-life dads and dads-to-be, Baby Magic’s reimagined campaign is a nod to the changing parenting landscape.
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