Garnier expands in 2017 with a variety of new products.
A scenic view of Central Park from the hotel suite where L’Oréal hosted the event.
Sydney Seid, marketing manager, Whole Blends, and Jessica Chi, assistant marketing manager, Garnier Fructis Style, welcomed guests into a garden-themed showcase of more than 40 products.
The company is expanding its sustainability footprint with eco-conscious ingredients and packaging including its relationship with Terracycle.
Danielle Macaluso, assistant vice president, brand communications, Garnier, told guests, “This is big brand news. We are dialing up the use of natural components within almost 45 products in the launch.” In the photo she holds the new Moisture Lock product.
Consulting celebrity hair colorist Aura Friedman touted experimenting with bold hues and bridging the gap between salons and at-home touchups. She suggested Olia formulations for those ages 35 and up.
Consulting celebrity hair stylist for Garnier Tommy Buckett promoted products such as Garnier Sleek and Shine and Moisture Lock, as seen with a model’s air-dried smooth waves.
The popular Micellar line is expanding this season with “silky” wipes; also the Skin Active sheet masks are affordable and user-friendly, said Shani Darden, celebrity aesthetician for Garnier SkinActive.