Pantone selects green hue as top trend.
Prominent in fashion for men and women, as seen in the recent collections of Kenzo (pictured), Michael Kors, Zac Posen and Cynthia Rowley, Greenery has also been shown in a variety of solids and prints. It provides a pop of color in accessories, footwear and even packaging.
“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex landscape,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy.”
Greenery is deployed as a chic, confident punch of color for hair, lips, eyes and nails. It is also a camouflaging base for natural beauty looks, with green makeup rooted in color-correcting trends. A complementary color to red shades, Greenery plays down ruddiness in the skin.
In a recent partnership, popular beauty brand Butter London has teamed up with Pantone for a color cosmetics and nail lacquer collection—including that perfect green, of course!
Malin+Goetz lime bar soap features the perfect Pantone packaging for the season and is sold at outposts such as Barneys, Bloomingdale’s and Space NK. This foaming cleansing bar is synthesized with a refreshing lime tonic eau de toilette.
Here’s a look at the top colors for Spring 2017 fashion, according to Pantone.