A look at the beauty, personal and home care brands that took home top honors in this annual competition.
Kleenex Facial Cleansing, Exfoliating Cushions, a facial cleansing wipe, won in the skin care category.
SweetSpot Labs Washes & Wipes won in the feminine care category. These 98% natural washes, wipes and wipettes come in three scents—Grapefruit Verbena, Vanilla Blossom and Neroli Mandarin.
Carmex is all smiles as the winner in the lip care category with its Comfort Care Lip Balm, which is a 100% natural blend of oatmeal, fruit-seed oil and mixed berry flavor.
Schwarzkopf Keratin Color, a Henkel-owned product, won in the hair treatment category.
In the oral care category, Sensodyne True White took top honors. This low-abrasion formula is said to be 10x less abrasive than many leading whitening toothpastes, according to GSK.
Powerhouse cleaning brand Lysol won in two categories: home care, for its disinfecting wipes and bathroom cleaners, for its Lysol Power & Fresh 6 Automatic Toilet Bowl Cleaner (shown).
Another dual winner was Procter & Gamble’s Tide. It won in liquid laundry with Tide purclean....
…and in laundry pacs, with Tide Pods Plus Febreze Odor Defense.
Downy Fresh Protect with Febreze Odor Defense was voted the winner in the laundry booster category.
In the fabric conditioner category, Snuggle Plus SuperFresh Dryer Sheets topped the list.