Here’s the Rub

A look at the leading brands in the rising topical analgesics category.

For the 52 weeks ended Dec. 25, 2016, retail sales of external analgesic rubs rose 12.88% to $617.5 million at total US multi-outlets (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains), according to IRI, a Chicago-based market research firm. The $3.8 billion internal analgesics category eked out a 1.12% gain. 
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