Facial cleanser sales in US multi-outlets soared more than 12% Here are five facts to note from this $1.2 billion category.
Kao USA Inc. had a banner year, with facial cleanser sales up 51.91% to $114. 2 million, according to IRI’s data. Sales of Biore facial cleansers rose 59.13% to $99.3 million.
Johnson & Johnson commands the top spot in the facial cleanser category with sales of $160.9 million, however that performance was down 1.52%. The company’s Neutrogena brand (which IRI breaks out own its own) is the overall third largest player in the category, with a 10.46% share and sales of $127.8 million.
Private label facial cleansers, like this SKU from Target's house brand, have a followingl. Private label sales rose 1.72% to $138.4 million, according to IRI data.
Two Garnier facial cleansers posted gigantic gains: Garnier SkinActive Facial Cleaners sales rose 493.34% and Garnier SkinActive Clean+ Facial Cleanser posted a 509.9% rise to $27.7 million and $21. 6 million, respectively, according to IRI. These gains helped propel SkinActive to the third spot in IRI’s latest New Product Pacesetters ranking (for non-food products).
Procter & Gamble’s Olay Facial cleanser sales fell 15.01% to $41.1 million, according to IRI’s tracking tools. Olay Regenerist facial cleansers fell 8.06% to $24.8 million.