Summer Breeze

Fragrant offerings out in the market now.

By Melissa Meisel, Associate Editor 08.21.17
Unique product designs and sophisticated fragrances are moving the household scent marketplace this summer, according to Kline’s recently published “Home Fragrances: U.S. Market Analysis and Opportunities” report. Alternate channels of distribution, such as boutique beauty retail specialty stores, e-commerce, and person-to-person sales, account for nearly 45% of the market share—up from 35% just five years ago. Here’s a look at some recent releases during the season. For more on the rising home fragrance market, check out the September 2017 edition of Happi!
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