From the more than 200 companies at Indie Beauty Expo New York 2017, here are a handful of brands that caught our attention.
Prep is a skin care line that aims to educate their customers, namely girls from 6 to 16. Founder Kelly Barker and dermatologist Dr. Carole Aponte offer ready-to-go kits and plenty of educational materials that show just how much product to apply, where to apply and why. The company’s new bath salts will hit Target stores for the holiday season.
An herbal skin care range designed for women of color, NativSkin made its official debut at Indie Beauty Expo in New York. The brand’s co-founder, Timothy Simmons, has a resume that includes key creative roles at Philosophy and Estée Lauder too.
Sylwia Wiesenberg is the one-man show running Dope Naturally. She’s clearly passionate about her line of products that are designed to boost one’s beauty by way of key superfoods like beets and watermelon seeds. The range can be found inside boutique shops in New York neighborhoods like Tribeca and the West Village as well as Intelligent Nutrients’ New York City and Minneapolis stores.
One of Baré Alchemy’s execs has a background in AI but has also fallen in love with the power of botanicals. It’s a mash-up that could someday lead to truly individualized serums. The range is segmented by skin type and housed in sleek but simple packaging.
With a tag line of “Less is Beauty,” Ayuna is all about simplicity. The line was created by two beauty executives with experience on the bench and in the field—chemist Dr. Isabel Ramos and “trainer of trainers” Begoña Sanjuan.
Averr Aglow, a start-up founded by a husband and wife team, touts a waterless moisturizer that contains pomegranate seed, rose hip and pumpkin seed oils. Their emphasis is on formulations that work well on sensitive skin, eczema and acne, an issue that CEO Camille Chulick dealt with on a personal level.
The creators of Indie Beauty Expo plan to take their show across the pond. More details to come about IBE London, which will be held in October 2018.