Pit Stop

Indie brands are impacting the deodorant category.

By Christine Esposito, Associate Editor 11.20.17
Natural and alternative deodorants have been around for years, but it seems newer alternative brands are making waves these days, evidenced by Procter & Gamble’s acquisition of Native last week. Based in San Francisco, this deodorant maker sells men’s and women’s variants at a higher price tag than typical mass market counterparts.
Here’s a look at a handlful of independent deodorant brands answering consumers’ calls for products made with natural/organic or so-called “less concerning” ingredients. 
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