Slideshows

Pick Your Palette

Marketers are churning out beauty kits with fan favorites.

Wild Style

Fashion trendsetter Jeremy Scott teamed up with MAC for a music oriented collection including lip and eye kits in cool packaging such as boomboxes and cassette tapes.

Travel the Globe

Estée Lauder and Expedia.com are working together to offer customers the opportunity to enter for a chance to win “an experience of a lifetime” to one of many exotic destinations that inspired the Estée Lauder North America Spring 2018 Gift-With-Purchase collection. Now through May 13, 2018 customers could win a trip of a lifetime.

Cookin' Up Success

Padma Lakshmi’s talents have taken her from actress to cookbook author extraordinaire to top model to host of Top Chef… and now, to designer of a M∙A∙C capsule collection! Her eye shadow palettes and individual colors are designed go from day to night.

Tasty Treat

Explore a rainbow of color with NYX’s new Love You So Mochi Eyeshadow Palettes. Available in two color combinations (pastels and peach-tones), both striking sets feature 10 silky-to-the-touch eyeshadows in a range of matte and shimmer finishes.

Multi Textural

Wet or dry, you don’t need a towel for this classic Palladio Silk FX Eyeshadow Palettes ($12). Two new shades, Risque (olive green) and Mirage (rose gold), are available in powder-to-liquid formula—just add water! Each compact pairs five complementary matte and shimmering colors to mix-and-match. Coconut and palm oils deliver a soft, rich application while vitamin E helps condition the eye area.

Daydream Believer

Urban Decay X Kristen Leanne Daydream Eyeshadow Palette is a compact palette filled with five all new neutral shades. From soft peach to rich warm brown, every shade feels buttery and blends beautifully, according to the company. The palette is wrapped in a daydream of frosting and flowers and comes with a compact mirror and double-ended eyeshadow brush.

Snap Happy

With the launch of its Spring 2018 collection, Pretty in a Snap, the Jane Iredale team took bold hues for eye-accentuating color that pair well with neutral lips including a Snap Happy Makeup Kit. This trio of long-wearing, universally flattering shades of matte finishing powder, shimmery blush and mix-and-match eye shadows come in a three-tiered compact.

By Melissa Meisel, Associate Editor 04.09.18

Eyeshadow, blush and lipstick are staples in most women’s cosmetic routines. Therefore, marketers are giving them a variety of daily choices with multi-product kits. And it shows with the numbers, as US prestige beauty industry rose 6% to $17.7 billion in 2017, according to The NPD Group. At the forefront, makeup also saw a 6% increase in sales to $8.1 billion. Here’s a look at some new makeup palettes joining the winning selections in Spring 2018 color cosmetics.