Pick Your Palette

Marketers are churning out beauty kits with fan favorites.

By Melissa Meisel, Associate Editor 04.09.18
Eyeshadow, blush and lipstick are staples in most women’s cosmetic routines. Therefore, marketers are giving them a variety of daily choices with multi-product kits. And it shows with the numbers, as US prestige beauty industry rose 6% to $17.7 billion in 2017, according to The NPD Group. At the forefront, makeup also saw a 6% increase in sales to $8.1 billion. Here’s a look at some new makeup palettes joining the winning selections in Spring 2018 color cosmetics.
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