On Target

Mega-retailer expands beauty offerings for all skin types and tones.

By Melissa Meisel, Associate Editor 06.11.18
Eight new cosmetic brands joined the growing beauty assortment at and in select stores. According to the retailer, the additions will bring more than 150 products designed for medium to dark skin tones to Target, including more than 60 shades of foundation. Plus, most of these brands were digital-only, meaning this is the first time they’ll be available in-store.
“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” said Christina Hennington, senior vice president of beauty and essentials at Target. “These eight new cosmetic brands will further our range of shade options—from foundation to lip—and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands.
Happi rounded up a preview of these exciting brands.
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