Retail is a fresh environment for many professional hair care brands. According to Agnieszka Saintemarie, industry manager, consumer products at Kline, many of them turn to this channel in search for new opportunities to increase sales, when it is difficult to grow within salons. Add innovative offerings from mass market and prestige hair care brands and there are a variety of smoothing and fortifying formulations for Summer 2018. Let’s take a look at some leading launches!
Slideshows
Hair They Are!
Top launches right now for tresses.
The Luxury of Silk
The Desire collection from BioSilk captures every woman’s desire to look and feel beautiful no matter what the occasion. The products feature silk protein containing 17 of the 19 amino acids found in hair, imparting shine, taming frizz and preventing split ends.
Swipe It
IGK is introducing two new Swipe Up Wipes to save your hair this season, and they will both be available at Sephora.com. Swipe Up Charcoal Dry Shampoo Hair Blotting Tissues are formulated with activated black charcoal powder to absorb excess oil. Meanwhile, the Swipe Up No-Frizz Smoothing Hair Wipes are perfect for on-the-go emergencies to tame frizz and block humidity.
Surf's Up
The Bed Head by TIGI Beach Collection features a shampoo, conditioner, detangler spray, UV protection spray, salt infused texture spray and wave defining gel mist (pictured) ideal for a sun-soaked day at the beach. The mist is formulated with marine algae extract.
Numero Uno
The One by Frédéric Fekkai Uplifting Volumizing Shampoo and Conditioner are formulated with South Sea blue seaweed extract, which helps provide uplifting volume and thickness, while delivering noticeable body. Hair feels fuller, with touchable softness and glossing shine, said the company.
Blondes Will Have Fun
The Klorane Vinegar Shine Rinse with Chamomile is formulated with the clarifying benefits of vinegar, which is considered to be an age-old beauty secret for luster and shine. Enriched with a high concentration of chamomile extract, and a beautiful, floral honey fragrance, the rinse for blonde hair contains no whitening silicones to leave strands luminous.
By Melissa Meisel, Associate Editor 07.16.18
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