On a sold-out show floor, more than 250 beauty brands across 14 beauty categories exhibited at this year’s Indie Beauty Expo in New York City, held Aug. 22-23 at Pier 36. Check out some of the innovators leading the way in male grooming, color cosmetics, fragrance and more.
Slideshows
Independently Owned & Operated
The brands that exhibited at Indie Beauty Expo are all on the rise.
Jillian Wright at the event
Man Made
18.21 Man Made is a Texas-based business that focuses on male grooming inspired by the prohibition era, according to co-founder Aston LaFon (pictured at left). Its multi-purpose body wash is scented with the aroma of sweet tobacco.
Polish It Up
LBK Nail Lacquer features a 7-free, vegan polish formulation and packaging that has a pop-up plastic nail chip so the consumer can “test” the hue on her fingers before purchasing a bottle.
Anicent Recipes
Villa of the Mysteries is a Brooklyn-based perfumery turning out handmade/locally produced fragrances since 2015, according to owner Paula Pulvino (pictured). The company uses organic components and the Italian family’s formulas have been handed down for generations.
Pretty Patriotic
Makeup America’s long-wearing nail polish and lipsticks are priced affordably at $13.76, in honor of the 13 original colonies, and $17.76, in honor of the Declaration of Independence. Its motto is “Do Good Look Great”, according to founder Randa Fahmy (pictured).
From The Land Down Under
Everyday For Every Body is a line of Australian-made body care including a “Resting Beach Face” SPF 30 supergreens infused anti-pollution sunscreen serum, among other SKUs.
By Melissa Meisel, Associate Editor 09.17.18
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Event Info
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In The Know
Indie Beauty Expo’s organizer is an industry expert on what’s next.
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Hot Stuff
Candles, diffusers and plug-ins are revolutionizing the way formulators and consumers think about home fragrance.
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Good Things Happening at Vertere
This rising beauty brand showcased its skin care at Indie Beauty Expo.
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Credo Taps Brand at Indie Beauty Expo
A 'Shark Tank' contest was held...who made the cut? Find out here!
