Check out this roundup of innovators for 2019.
While visiting an orthodontist remains the safest and highest standard of care, the market for at-home plastic tray aligners is booming. That’s why EverSmile created WhiteFoam, a patented, FDA-registered cleaning and whitening on-the-go foam designed to kill 99.9% of oral bacteria from plastic tray aligners and retainers. Created by Dr. Michael Florman, a Los Angeles-based orthodontist, WhiteFoam eliminates the need for overnight denture and retainer cleaners.
The organic and EWG-verifed beauty brand C’est Moi recently landed on the shelves of Riley Rose stores and RileyRose.com. From its coveted Gentle Skincare Collection to their brand new Clarify Blemish Line, Facial Mask Line and Vanilla Vibes Body & Body Collection, C'est Moi products range from $10-$26.
Waksé is an innovative at-home stripless waxing brand infused with essential oils and in hues like rose gold and silver. The brand offers a sensorial approach to the at-home waxing experience that includes vibrant colors and intoxicating scents like pineapple, chocolate and lavender, with the option of an accompanying melting pot. It recently rolled out in Ricky’s stores.
Aether Beauty is billed as the first fully recyclable, zero waste palette in the industry. It was founded in 2018 by Tiila Abbitt who worked for seven years at Sephora in charge of product development for collaborations. Vegan, cruelty-free and with zero waste packaging, Aether Beauty is “supercharged sustainable beauty” and is sold at Credo.
Spascriptions has just launched a selection of metallic wash off face masks. These fun new masks make for the perfect Instagramable “masking moment” and are available in 3-packs for $13.99 or individually in 5 oz. tubes for $8.99, available at GlobalBeautyCare.com, Amazon, Walmart and HEB.
NKD SKN Body Bling is sold online at ulta.com. The unique sheer and lightweight body makeup gives skin a subtle shimmer and an instant glow. Ideal for all skin tones and types, Body Bling doesn’t transfer onto clothing, is water resistant but also washes off at the end of the day.
Known for its natural hair mask with wow-factor results building buzz across Instagram, Coco & Eve is available now on Revolve. The London-based natural beauty brand’s leading product is a hair mask made from Bali’s powerful natural ingredients of raw virgin coconut extract, essence of fig, argan oil and linseed to transform tresses in minutes.