Something New from American Crew

Twenty-five years after launching the leading men's grooming brand, David Raccuglia is back with a range of skin care products.

When Photographer and Hair Stylist David Raccuglia launched American Crew back in 1994, it marked a new beginning for men's grooming. To mark the silver anniversary of that ground-breaking line, Raccuglia is back with American Crew Acumen, a 4-step regimen of shower, shave, care and styling products to deliver the next generation of high performance grooming formulas. To kick off the US launch, American Crew held a launch party in New York City, where guests could experience the products first-hand through facial and hair services, expert skin consultations, and a customized Dopp kit with their own at-home Acumen regimen.
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