Retailer puts the spotlight on the microbiome, superfoods, supplements and more.
Very much in line with the While Whole Foods Market stance is the cruelty-free cosmetics movement. And vegan and non-vegan customers alike are looking for vegan beauty products. Here an option in the color category: Au Naturale Eternity Lipstick in Sangria.
Not just for princesses, beauty sleep is the real deal these days—and a growing number of brands are touting products that aid in achieving that. Think nighttime rituals like soak in the tub, aromatherapy and Pacha Soap Co.’s Sleep Bath Salt Block.
Functional mushrooms were on Whole Foods Market’s food trends predictions list in 2018, as as they become more familiar to consumers, watch for them to migrate to topical beauty products like lotions and cosmetics. Here is a Cocokind Mushroom-Charged Highlighter.
Beauty-oriented supplements provide an ingestible means to healthier hair, skin and nails. Amazing Grass offers Amazing Protein Glow Chocolate Rose Powder.
Topical beauty brands are going for the greater “good” when it comes to bacteria on skin as more prebiotic and microbiome-friendly products come into the market. At Whole Foods, shoppers can find Pacifica’s Coconut Probiotic Mineral Sunscreen Spray SPF 30.