Slideshows
Five Takeaways from IBE
A quick look at some noteworthy things we saw in New York.
1. CBD Is Everywhere
If one had to find a common thread in this year’s show, it was the presence of CBD. Cannabinoid- and hemp-based products were in abundance on the show floor. Shown above is Code of Harmony’s stand. This California-based company formulates skin care products with this hot ingredient.
2. Entrepreneurship Abounds
It seemed fitting that IBE NY kicked off on World Entrepreneurs' Day. While there are companies active in the space that have years of experience in beauty and brand building, there are still many stories of people venturing out on their own—like the hair salon owner who created her own all-in-one product (Lace Luxury) to the tech-guru turned deodorant maker (Humble, shown above). It is always fun to hear more about their “a-ha!” moments and why they got into the business.
3. Packaging Matters
Brands at IBE recognize the power of packaging; many are digital first, so they must pack a punch online to wow consumers. We saw everything from simple to sophisticated to sweet. One of our favorites was Gorjue’s lipstick. This Brooklyn-based company makes lipsticks in colors that mimic foods from around the world—think sushi, tacos, southern fried chicken—and the patent-pending lipstick tube has a tiny clear case at the bottom that houses a replica of the food. Above is Send Noods, a nude finish with a ramen bowl at the bottom.
4. Back to School
While much of the focus at IBE is on brands promoting natural ingredients to a specific customer-type, such as active lifestyle or vegan, we spotted two brands selling seemingly more traditional formulations geared to specific customers. Higher Education Skincare (shown), for instance, is a skin care brand targeting college students, while fellow exhibitor TBH was aiming at their younger siblings, those in 8-12-year range.
5. Partners in the Process
IBE NY was the first of the show’s locations to host UpLink Live. There were about 30 stands in this area of Pier 92/94 in New York City, and they represented a mix of contract manufacturers, PR firms, consultants, logistics, packaging and raw material suppliers.
08.26.19
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