Slideshows

Jergens Expands Sunless Tanners

Sol by Jergens will hit stores this month.

All About ingredients

Infused with coconut water and vitamin E, this silky, dye-free formula hydrates skin as it glides on streak-free. Formulated with an innovative sunless tanning active derived from natural sugars, Sol by Jergens works with your unique skin tone to reveal flawless, sun-inspired color.

Sunless Tanning Water Mousse

This light, airy foam works with your unique skin tone for sun-inspired color that lasts for days. The colorless formula allows for easy, worry-free application that develops within 4-6 hours, with peak color after 24 hours. Available in medium and deep shades.

Hands-On Approach

Swipe on sun-inspired color with Sol by Jergens for a natural-looking tan within hours. Color develops within 4-6 hours, with peak color after 24 hours. Use with the mitts, pictured here!

Tone Enhancing Body Bronzer

An illuminating, wash-off bronzer that enhances your natural tone instantly without commitment. Infused with coconut water and shea butter, the moisturizing formula gives skin the shimmer of sun-kissed color. Quick drying and easy to wash off, this tone-enhancer sweeps skin with an illuminating touch of bronze.

Market Leaders

Matthew Highley and Bridgette Shumrick of the Jergens marketing team welcomed guests at the party.

Fun in the Sun

Guests at the event also enjoyed a live calypso band and tropical-themed fare.

By Melissa Meisel, Associate Editor 03.02.20

Sol by Jergens is a new self-tanning brand that made its debut at Malibu Farm on Feb. 6 in New York City. Products span from a tone-enhancing body bronzer to a sunless tanning water mousse. The line will be available at mass retailers nationwide in March 2020. After all, it’s no secret that safe tanning these days is with a solid sunscreen or a sunless tanner.