Slideshows

These Oils Are Essential

Pure forms of oil are key in the household and personal care marketplace.

Consumers are craving aromatherapy benefits right now, as seen with a new kit from Briogeo.

Young Living

Young Living has added its popular Peace & Calming blend to its roll-on collection. Pre-diluted with fractionated coconut oil to apply with an included roller ball, this formulation is ready to go whenever and wherever you are, said the company. Peace & Calming Roll-On is billed as a lighthearted blend of sweet citrus scents with fresh, woodsy notes.    

Jeunesse

Jeunesse has entered the global essential oils market with E•VOK, a premium line of essential oil blends created to evoke the power of scent. The product line was crafted by Jeunesse Scientific Advisory board member Dr. Willam Amzallag in partnership with a botanical master perfumer utilizing essential oils that have been sourced from five continents and extracted at the ideal moment for premium potency.

The Vitamin Shoppe

For 2020, the Vitamin Shoppe has rolled out Vthrive, a new line of products that expands its reach further into personal care with essential oils. The 14 essential oils are made from 100% pure, USDA-certified organic oils. Options include tea tree, lavender, orange and patchouli. 

Briogeo + Kathleen Lights Kit

The Briogeo + Kathleen Lights B. Well Aromatic Essential Oils Kit is a limited-edition collection of aromatherapy oils—created with influencer Kathleen Lights—to help promote wellbeing for the mind, body and spirit. This travel-friendly rollerball trio features Kathleen Lights' favorite gemstones of amethyst, rose quartz and citrine paired with a fitting blend of aromatic oils such as lavender, rose and cedar that help enable soothing energy and positivity for good vibes on the go.

Mazz Hanna

Elle Beauty Genius Award Winner and January 2020 indie beauty cover story Mazz Hanna offers crystal-infused luxury skin care including a popular Magnifier Quartz-Infused CBD Essential Oil Blend. This calming blend of 11 therapeutic grade essential oils is enhanced with the relaxing benefits of 50mg organic hemp extract.

By Melissa Meisel, Associate Editor 04.13.20

Oils are derived from nature and often contain rejuvenating qualities. But essential oils have their own unique characteristics. They capture the plant’s scent and flavor, or essence, and that makes them ideal for aromatherapy and natural formulations.

Kristen Knight, SVP global product management and marketing, Young Living Essential Oils, Lehi, Utah, told Happi, “Pampering personal care products are a category where consumers are leaning into the all-natural benefits of essential oils to enhance their day

Essential oil sales are climbing, lifted by launches that boost wellness, especially in these crucial times where health matters most. Let’s take a look.