Perk Up with Spring Makeup

Industry leaders like Revlon and MAC Cosmetics are rolling out beauty boosters for eyes, lips, face and nails.

By Melissa Meisel, Associate Editor 05.26.20
While some women are going fresh and barefaced while at home due to the global pandemic, others are adding a pop of color to eyes, lips and cheeks to feel pretty and powerful.
“It’s interesting how consumers are turning to beauty to alleviate boredom and stress,”said Devon Bergman, CEO of market research firm Social Standards, San Francisco. “Our data suggests that consumers who are feeling ‘stir crazy’are embracing cosmetics as a form of at-home entertainment.”

Here’s a look at some Spring 2020 newsworthy products from beauty brands that consumers are sure to crave.
Suggested For You