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A Better Barber Experience Via Old Spice

Procter & Gamble opens barbershop, adds fragrances to men’s grooming line.

By Melissa Meisel, Associate Editor 04.19.21
The iconic Old Spice brand is making “hair-story” with its first brick-and-mortar storefront and barbershop in Columbus, OH. Lined wall-to-wall with Old Spice’s over-the-top imagery, customers will enter this one-of-a-kind space and be transported into an Old Spice “hairtopia,” as described by the venerable brand, which is owned by Procter & Gamble.

In addition to the new space, P&G is adding a trio of novel scents to the Old Spice grooming product lineup. Reinforced with Old Spice’s most advanced scent technologies in its 80-plus year history, and inspired by some of the finest fragrances available, the latest creations at the quintessential male grooming company’s lasting cologne-quality scents give guys three distinctive new options for discerning palettes. The barbershop and fragrances were revealed during a recent virtual press conference.
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