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Sally Beauty’s Leading Hair Color

Company VP shares her favorite hair care from temporary to permanent dyes.

By Melissa Meisel, Associate Editor 05.24.21
Beauty aficionados know Sally Beauty for its illustrious inventory and well-versed staff. If a shopper is looking for that new color wash or natural dye formula, Sally Beauty has her covered.
 
Maryann Herskowitz, group vice president of merchandising at Sally Beauty, Denton, TX, offered some of her favorite hair color products sold at the retailer.
 
“As a result of the past year, customers have shifted to DIY hair color faster than ever before,” she told Happi.com. “Sally Beauty has been there to support our customers by providing multiple ways to shop along with an industry-leading shade assortment of DIY hair color, with over 1,200 options in professional, boxed, vivid and root touch up hair color.”
 
Sally Beauty’s wide assortment includes permanent, demi-permanent and semi-permanent dyes, temporary hair color, as well as new innovative products for DIY enthusiasts looking to make long term changes or simply try on a new shade for a weekend or an event.
 
Did you know that Sally Beauty offers the largest assortment of hair color with over 1,200 shades in professional, vibrant brights and root touch-up hair color? With an assortment that is already four times larger than its competition, Sally Beauty is expanding its extensive collection of vibrant, bright hair colors by adding more than 60 new shades from brands exclusively available at Sally Beauty like Ion, Iroiro and Color Lux; along with new shades from top brands like Good Dye Young, Wella Colorcharm Paints, Manic Panic, Lime Crime and One ‘n Only. 
 
Here’s a look at some key SKUs, according to Herskowitz.