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Colors Pop In Novel Nail Polish Cosmetic Launches for Summer 2021

Here’s a look at new product developments from leading indie beauty brands.

By Melissa Meisel, Associate Editor 08.03.21
Despite a difficult year, nail care marketers continued to innovate and introduce products and collections, keeping the market brimming with activity, although at a slower pace than in previous years, noted market research firm Kline in its recent nail care report.

“The majority of marketers continued to actively introduce seasonal and limited-edition collections throughout the year,” said Shivani Singh, project lead of the nail report from Kline.

Here’s a look at some novel nail launches for Summer 2021 that will impact beauty trends for the season.
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