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Colors Pop In Novel Nail Polish Cosmetic Launches for Summer 2021

Here’s a look at new product developments from leading indie beauty brands.

Colors Pop In Novel Nail Polish Cosmetic Launches for Summer 2021

The Summer 2021 collection at Olive & June channels the 80s with neon.

Clutch Nails

These ready-to-wear nails sets are available online at Clutch Nails and select styles can be found both in-store and online at Target. Shop styles from Paris Hilton’s Picks or explore Clutch’s collaboration with YouTuber Ready To Glare. Each set comes with 24 nails that are reusable.

Nails.Inc

Nails.Inc’s Choose Plant Plant-Powered Polish Duo is said to be Mother Nature approved. This natural, flower-inspired pair is powered by the brand’s unique 73% plant-based formula. The vegan, Halal-friendly and “21 free” polishes work overtime. The set features two shades: Free Time Is Me Time (clean bright white) and Detox on Repeat (bubblegum pink).

JINSoon

JINsoon’s latest launch, Daisy, is a bright, multicolored floral confetti topper, perfect to top any shade or on bare nails for an easy “negative space” mani, according to the indie brand.

Sophi

Sophi allows the health-conscious women to have a worry-free manicure. This non-toxic water-based formula is better than 9 or 16 free, because it is free of all harsh chemicals, said the indie vegan brand. Pictured is Fearless, a red hue.

Olive & June

Olive & June is making manicures a blank canvas for bold self-expression with its new Summer Collection. This nearly neon range of electric shades comes with stickers and is also formaldehyde free.

Dr.’s Remedy

Formulated by podiatrists for long lasting, vibrant color, Dr.’s Remedy is a vegan nail care brand. Pictured is Perceptive Periwinkle, a pastel blue with a soft lavender hue and a “barely there” shimmer.

Sparitual

Sparitual’s latest collection features a palette of lush greens, a poppy pink and peach and balanced browns for fingernails and toes.

Spate Trend Alert

As gel and acrylic nails become more mainstream, consumer needs are becoming more advanced in the nail space. According to Spate, consumers are researching both nail dehydrators and primers. Nail dehydrators are meant for degreasing the nail. Stay tuned for products in this category for 2022.

By Melissa Meisel, Associate Editor 08.03.21

Despite a difficult year, nail care marketers continued to innovate and introduce products and collections, keeping the market brimming with activity, although at a slower pace than in previous years, noted market research firm Kline in its recent nail care report.

“The majority of marketers continued to actively introduce seasonal and limited-edition collections throughout the year,” said Shivani Singh, project lead of the nail report from Kline.

Here’s a look at some novel nail launches for Summer 2021 that will impact beauty trends for the season.

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