Whole Foods’ Summer 2022 Trend Report Includes Natural Sun Care, Overnight Hair Masks

Consumers of varying backgrounds are flocking to Whole Foods for natural personal care.

Ceramides

Ceramides are naturally occurring fatty acids in the skin—also known as lipids—that hold outer-layer skin cells firmly together. So far in 2022, they’re having a moment in skincare.

Prickly Pear

After making a splash in the wellness marketplace, cacti are storming onto the beauty scene. Prickly pear fruit contains amino acids as well as vitamins E and K, which help enhance the appearance of glowing skin.

Sheer Sun Care

Sun care consumers will choose sunscreens that ditch the white cast in favor of translucent non-nano zinc that leaves far less visible residue.

Overnight Hair Masks

There’s a new crop of hair treatments and styling accessories designed to be used overnight in the natural hair care marketplace.

Jelly Moisturizers

The trendiest texture of skincare for 2022 lies somewhere between a gel and a cream. Whole Foods will see more of this type of beauty product in the upcoming year.