“As one of the world’s leading pigment suppliers, it is our goal to provide customers with colors, textures and trends based on in-depth market research, cultural influences and emotional drivers,” said Diane Jansson, global business manager, cosmetics at BASF Colors & Effects. “We want to inspire fresh and innovative applications to help our customers create impactful and relevant experiences that truly resonate with consumers.”
The new forecast is grouped into two seasonal trends—Incognito for Fall/Winter 2020/2021 and Bliss for Spring/Summer 2021. Incognito is inspired by mystery and the return of privacy, while Bliss embodies playfulness and the celebration of “me time.”
The Fall 2020 collection of Incognito offers a neo-nude color palette full of edgy neutrals including Pantone colors “Hushed Violet” and “Etherea.” Formulations feature a touch of sparkling effects, using pigments such as Chione HD Infinite White, bringing new life to austere autumn colors.
The Incognito collection offers dynamic textures such as matte metallic, misty chrome and mineral iridescence, featured in a collection of unique formulations including a liquid All-Over Balm, a velvety Liquid Lip Matte, creamy Eyeshadow Mousse and a hydrating Peel-Off Metallic Mud Mask.
Bliss for Spring 2021 jumps into refreshing colors and uplifting effects that offer a springtime glow and the perfect highlight. Shades such as Daquirose and Sweet Summer Glow are complimented by effect pigments such as Reflecks Pinpoints of Pearl.
For Summer 2021, Bliss brings juicier and more playful offerings, capturing summer vibes with hues like Marmalade Margarita and Sunset Gold featuring Reflecks Clearly Copper to create bronzing tones elevated with a sparkle finish.
The Bliss collection pays tribute to summer fun with stimulating textures like bouncy glitter, bubble gloss, iridescent metallic and gooey jelly. Bringing bubbly and lighthearted themes to life, formulations include an ultra-smooth Powder Spray Eyeshadow, a sparkling Peel-Off Eyeliner, a frozen cocktail inspired creamy Lipstick, Hair Makeup Cream that adds shine, color and flair, and a satiny Jelly Highlighter that applies like a jelly but sets like a powder, according to BASF Colors & Effects.