Happi Staff01.14.20
Givaudan Active Beauty has launched RitualEssenz Brazil, a new collection of botanical extracts stemming from Brazil’s natural treasures, further promoting clean and natural beauty products.
Today, people are not looking for “free from” products, but actually for a positive vibe that natural and clean skin care products can give. According to Givaudan, 52% of people globally take into consideration the ingredient origin and environmental impact when they buy personal care products and 92% of the respondents show interest in clean beauty concepts for skin care products. RitualEssenz Brazil aims to fulfill this desire for natural and clean skin care products.
Melanie Duprat, category manager at Givaudan Active Beauty said, “This new addition to our portfolio is in symbiosis with our natural, clean and sustainable approach and we are thrilled to present it to our customers. Many continue to search for chemical-free products, and this claim is true to what the collection provides.”
Givaudan’s new collection features three botanical extracts from Brazilian biodiversity: RitualEssenz Brazilian Jambu, RitualEssenz Brazilian Maté and RitualEssenz Brazilian Guarana.
Today, people are not looking for “free from” products, but actually for a positive vibe that natural and clean skin care products can give. According to Givaudan, 52% of people globally take into consideration the ingredient origin and environmental impact when they buy personal care products and 92% of the respondents show interest in clean beauty concepts for skin care products. RitualEssenz Brazil aims to fulfill this desire for natural and clean skin care products.
Melanie Duprat, category manager at Givaudan Active Beauty said, “This new addition to our portfolio is in symbiosis with our natural, clean and sustainable approach and we are thrilled to present it to our customers. Many continue to search for chemical-free products, and this claim is true to what the collection provides.”
Givaudan’s new collection features three botanical extracts from Brazilian biodiversity: RitualEssenz Brazilian Jambu, RitualEssenz Brazilian Maté and RitualEssenz Brazilian Guarana.