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    Top Companies Report

    The Top 50 Report

    Acquisitions play a key role in the top 50

    11.09.05

    Acquisitions Play a Key Role in The Top 50

    Procter & Gamble has been ranked as the No. 1 company in The Top 50 since Happi began publishing the list back in 1978, and this version of our most popular issue is no exception. Despite its recent spate of troubles, including lower sales and earnings and staff cutbacks, P&G is once again ahead by a large margin in our Top 50 rankings with household and personal product sales that topped $23 billion in fiscal 2000. Coming in at No. 2 is Colgate-Palmolive, which reported sales of $8.23 billion for household and personal care products. Rounding out the top 10 are S.C. Johnson, Estée Lauder, Avon, Clorox, Intimate Brands, Ecolab, Alberto-Culver and Sara Lee. All in all, there wasn't much of a change from a year ago. In fact, just two companies dropped out of the top 10. Bristol-Myers Squibb slid from No. 6 to No. 11, and Alticor (which changed its corporate name from Amway) fell to No. 12. The company was ranked No. 8 in last year's Top 50.

    But even the most seasoned household and personal products veteran might need a scorecard to keep up with all of the changes that have been taking place in the past few months among the companies that make up The Top 50. P&G made the biggest move when it purchased the Clairol division from Bristol-Myers Squibb in May. Several companies that have been long-time members of The Top 50 have been acquired in the past few months as well. Block Drug (No. 22) was purchased by GlaxoSmithKline. USA Detergents (No. 35) and portions of Carter-Wallace (No. 38) were bought by Church & Dwight (No. 23). WD-40 (No. 44) acquired HDP Holdings, better known as Global Household Brands, which makes such products as X-14, 2000 Flushes and Carpet Fresh.

    Even when they're not making acquisitions, Top 50 companies are still making news. Dial, ranked No. 16 on our list, killed its underperforming Nature's Accents personal care line and eliminated 24% of its underperforming SKUs. Now the company is in the process of reviewing all its businesses. Meanwhile, Gillette (No. 21) is hard at work looking for ways to turn its business around after several underperforming quarters, and you can bet that in this difficult economic climate, there are plenty of brand managers at other Top 50 companies scratching their heads and trying to come up with ways to boost sagging sales.

    This year's Top 50 no longer contains two well-known companies; Warner-Lambert and Carson Products were acquired by Pfizer and L'Oréal, respectively.

    We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our ranking, as well as anything else that appears in Happi. Be sure to read the August issue of Happi, which will include The International Top 30, our annual look at the largest manufacturers of household and personal products with headquarters outside the U.S.

    To read the whole article on The Top 50, be sure to pick up the print version of Happi. If you don't subscribe, contact our circulation department at (201) 825-2552

    The Top 50

    1. Procter & Gamble Cincinnati, OH $23.5 billion
    2. Colgate-Palmolive New York, NY $8.23 billion
    3. S.C. Johnson Racine, WI $4.5 billion
    4. Estée Lauder New York, NY $4.36 billion
    5. Avon Products New York, NY $3.53 billion
    6. Clorox Oakland, CA $2.65 billion
    7. Intimate Brands Columbus, OH $2.36 billion
    8. Ecolab St. Paul, MN $2.26 billion
    9. Alberto-Culver Melrose Park, IL $2.2 billion
    10. Sara Lee Chicago, IL $2.15 billion
         
    11. Bristol-Myers Squibb New York, NY $2.1 billion
    12. Alticor Ada, MI $2.04 billion
    13. Coty New York, NY $1.8 billion
    14. Johnson & Johnson New Brunswick, NJ $1.5 billion
    15. Revlon New York, NY $1.49 billion
    16. Dial Scottsdale, AZ $1.4 billion
    17. (tie) Blyth Industries Greenwich, CT $1.2 billion
    17. Mary Kay Addison, TX $1.2 billion
    19. Johnson Wax Professional Sturtevant, WI $1.1 billion
    20. Pfizer New York, NY $1 billion
         
    21. Gillette Boston, MA $978 million
    22. Block Drug Jersey City, NJ $690 million
    23. Church & Dwight Princeton, NJ $634 million
    24. Schering-Plough Madison, NJ $547 million
    25. National Service Industries Atlanta, GA $511 million
    26. Nu Skin Provo, UT $449 million
    27. Elizabeth Arden Miami Lakes, FL $382 million
    28. NCH Irving, TX $381 million
    29. Gap San Francisco, CA $350 million
    30. Yankee Candle Whately, MA $339 million
         
    31. Jafra Cosmetics Westlake Village, CA $324 million
    32. Playtex Products Westport, CT $320 million
    33. John Paul Mitchell Systems Beverly Hills, CA $300 million
    34. Chattem Chattanooga, TN $253 million
    35. USA Detergents North Brunswick, NJ $249 million
    36. Del Laboratories Uniondale, NY $229 million
    37. Herbalife International Los Angeles, CA $201 million
    38. Carter-Wallace New York, NY $192 million
    39. Nexxus Products Goleta, CA $180 million
    40. Liz Claiborne New York, NY $175 million
         
    41. AM Cosmetics North Arlington, NJ $165 million
    42. Turtle Wax Chicago, IL $160 million
    43. Conair Stamford, CT $157 million
    44. WD-40 San Diego, CA $153 million
    45. New Dana Perfumes Boca Raton, FL $150 million
    46. Bonne Bell Cleveland, OH $105 million
    47. Inter Parfums New York, NY $101 million
    48. State Industrial Cleveland, OH $100 million
    49. Belae Brands Phoenix, AZ $75 million
    50. J.B. Williams Glen Rock, NJ $71 million

     

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