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    Top Companies Report

    The Top 50 Report

    ...

    11.15.05
    The Calm Before the Storm?

    A
    year ago, corporate ethics was the hot topic in U.S. business news. The year before that, restructuring was the big story. But, 2003 might best be remembered as a quiet year for most of the household and personal care companies profiled in The Top 50, Happi’s annual report on the leading U.S.-based companies that manufacture household, personal care and industrial and institutional products.

    A couple of years ago, many companies on our list undertook major housecleaning initiatives, eliminating weak brands, closing under-performing or unnecessary facilities and making key acquisitions. Several of these companies, including Procter & Gamble, Colgate-Palmolive, Avon Products and Estée Lauder, reported stellar results in 2003.

    Furthermore, it looks as though the U.S. household and personal products industry is strong enough to keep growth accelerating. Most companies in The Top 50 had good news to report for the first quarter of 2004, buoyed by the strong U.S. economy and a seemingly insatiable demand by consumers for a variety of products ranging from sun care lotions to anti-aging creams. The good news for suppliers is that in 2004, they finally were able to push some price increases through to their customers. A few years ago, vendors were hit by a perfect storm of overcapacity, an economic slowdown and the growing might of discounters such as Wal-Mart and dollar stores.

    Has the tide truly turned for vendors? In the short term, perhaps. But the long-range outlook for most categories in the household and personal products industry remains cloudy. Savvy shoppers are choosing private label products more frequently than ever, which is forcing marketers to introduce new products at a faster clip, even as they cut expenses in an effort to stay competitive.

    When they fix their gaze to the horizon, most marketers have their eyes on Eastern Europe, China and India. While activities in the U.S. and Western Europe will always remain brisk, nearly every multibillion player in the household and personal products industry understands that long-term growth must come from emerging markets.

    Once again, P&G is the No. 1 company in The Top 50, while Colgate-Palmolive is a distant No. 2. Rounding out the top 10 are S.C. Johnson, Estée Lauder, Avon Products, Ecolab, Johnson & Johnson, Clorox, Alberto-Culver and Johnson Diversey.

    We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our ranking, as well as anything else that appears in
    Happi. Be sure to read the August issue of our magazine, which will include The International Top 30, our annual look at the largest manufacturers of household and personal products with corporate headquarters outside of the U.S.



    Tom Branna
    Editorial Director
    tomb@rodpub.com


    The Top 50
    Alphabetical Listing*
    Access Business Group 12
    Acuity 24
    Alberto-Culver 9
    Avon 5
    BeautiControl *
    Blistex 41
    Blyth 18
    Bonne Bell 44
    CCA *
    Chattem 37
    Church & Dwight 20
    Clorox 8
    Colgate-Palmolive 2
    Combe 34
    Conair 39
    Coty 15
    CPAC *
    Dana *
    Del 32
    Dial 17
    Ecolab 6
    Elizabeth Arden 22
    Estée Lauder 4
    Gap *
    Gillette 21
    Gojo 40
    Herbalife 43
    Huish 23
    Inter Parfums 38
    Jafra 30
    John Paul Mitchell Systems 30
    Johnson & Johnson 7
    Johnson Diversey 10
    Limited Brands 11
    Liz Claiborne 36
    Markwins 50
    Mary Kay 14
    NCH 28
    Nexxus 47
    Nu Skin 27
    OPI 46
    Orange Glo 26
    Parlux 49
    Pfizer 19
    Playtex 33
    Procter & Gamble 1
    Redox *
    Revlon 16
    Sara Lee 13
    S.C. Johnson 3
    Schering-Plough 29
    Spartan 44
    State 48
    Turtle Wax 41
    WD-40 35
    Yankee Candle 25

    1. Procter & Gamble Cincinnati, OH $30.6 billion
    2. Colgate-Palmolive New York, NY $8.6 billion
    3. S.C. Johnson Racine, WI $5.5 billion
    4. Estée Lauder New York, NY $5.1 billion
    5. Avon Products New York, NY $4.5 billion
    6. Ecolab St. Paul, MN $3.7 billion
    7. Johnson & Johnson St. Paul, MN $3.1 billion
    8. Clorox Oakland, CA $2.8 billion
    9. Alberto-Culver Melrose Park, IL $2.7 billion
    10. Johnson Diversey Sturtevant, WI $2.6 billion
         
    11. Limited Brands Columbus, OH $2.5 billion
    12. Access Business Group Ada, MI $2.2 billion
    13. Sara Lee Chicago, IL $2.1 billion
    14. Mary Kay Addison, TX $1.8 billion
    15. Coty New York, NY $1.7 billion
    16. Revlon New York, NY $1.3 billion
    17. Dial Scottsdale, AZ $1.14 billion
    18. Blyth Industries Greenwich, CT $1.1 billion
    18. Pfizer New York, NY $1.1 billion
    20. Church & Dwight Princeton, NJ $869 million
         
    21. Gillette Boston, MA $864 million
    22. Elizabeth Arden Miami Lakes, FL $814 million
    23. Huish Detergents Salt Lake City, UT $700 million
    24. Acuity Atlanta, GA $511 million
    25. Yankee Candle South Deerfield, MA $508 million
    26. Orange Glo International Greenwood Village, CA $500 million
    27. Nu Skin Provo, UT $476 million
    28. NCH Irving, TX $435 million
    29. Schering-Plough Kenilworth, NJ $402 million
    30. Jafra Cosmetics Westlake Village, CA $400 million
         
    30. John Paul Mitchell Systems Beverly Hills, CA $400 million
    32. Del Laboratories Uniondale, NY $310 million
    33. Playtex Products Westport, CT $290 million
    34. Combe White Plains, NY $250 million
    35. WD-40 San Diego, CA $238 million
    36. Liz Claiborne New York, NY $235 million
    37. Chattem Chattanooga, TN $234 million
    38. Inter Parfums New York, NY $185 million
    39. Conair Stamford, CT $160 million
    40. Gojo Industries Akron, OH $110 million
         
    41. Blistex Oakbrook, IL $107 million
    41. Turtle Wax Chicago, IL $107 million
    43. Herbalife International Los Angeles, CA $106 million
    44. Bonne Bell Cleveland, OH $105 million
    44. Spartan Chemical Maumee, OH $105 million
    46. OPI N. Hollywood, CA $100 million
    47. Nexxus Goleta, CA $93 million
    48. State Industrial Cleveland, OH $90 million
    49. Parlux Fragrances Fort Lauderdale, FL $81 million
    50. Markwins City of Industry, CA $80 million
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