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    Top Companies Report

    The International Top 30 Report

    Forecast Calls for Clouds and Sun

    11.22.05
    Forecast Calls for Clouds and Sun
    P
    redictions and forecasts are the life-blood for any financial analyst worth his or her salt. Customers expect them, financial writers report on them and, best of all for sub-par prognosticators, when the year is over, no one holds them accountable for their guesstimates. We’re not reading tea leaves here, but the print version of The International Top 30, found only in Happi magazine, is full of predictions for the next four months and far into the future. Of course, most of the predictions involve subjects near and dear to the forecaster in question.

    For example, Unilever executives insist that by the end of 2004, the company will have only 400 brands, down from about 1,200 just five years ago. And who are we to argue? Another European company, Reckitt Benckiser, is just as adamant about increasing revenues and slashing costs. Company executives say financial targets of net revenue growth of at least 5% and net income growth in the low double-digits are well in sight.
    In Asia, several Japanese companies predict that they will boost their international results significantly during the next five years. But one company in The International Top 30 truly went out on a limb. Earlier this year, Amore Pacific, the largest cosmetics manufacturer in Korea, predicted it will become one of the top 10 cosmetics companies in the world with at least 10 brands boasting annual sales in excess of $100 million.

    If Amore Pacific, along with all the other companies in The International Top 30, are to reach their goals, they must come to grips with a wide range of problems affecting the global household and personal products industry. For example, stagnant population growth in Western Europe and Japan is putting a damper on any long-term growth prospects in those regions. And while some suppliers have been able to raise prices a bit, oil has topped $43 a barrel, which will fuel inflation fears and cause rates to rise even faster. If the money supply tightens that quickly, will consumers be willing to open up their wallets to purchase that $90 jar of anti-aging cream? Suddenly it seems easier to forecast which way the stock market is headed rather than consumer sentiment.

    But enough about the future. The current edition of The International Top 30 is filled with names that are familiar to nearly all of our readers. As it has since the inaugural edition of The International Top 30 back in 1991, Unilever tops the list, comfortably ahead of the No. 2 firm, L’Oréal. Rounding out the top 10 are Henkel, Reckitt Benckiser, Shiseido, Kao, Wella, Beiersdorf, LVMH and Lion.

    To learn more about all of these companies, be sure to read the print version of the August edition of
    Happi.

    Tom Branna
    Editorial Director
    tomb@rodpub.com


    Alphabetical Listing
       
    Amore Pacific 18
    Beiersdorf 8
    Body Shop 25
    Chanel 15
    Clarins 16
    Coréana 30
    GlaxoSmithKline 11
    Henkel 3
    Kanebo 13
    Kao 6
    Kosé 14
    LG 19
    Lion 10
    L’Oréal 2
    LVMH 9
    Menard 27
    Natura 26
    Noveir 29
    Oriflame 21
    Pierre Fabre 24
    Pola 20
    Puig 17
    PZ Cussons 22
    Reckitt Benckiser 4
    Shiseido 4
    Sunstar 28
    Unilever 1
    Wella 7
    YSL Beauté 23
    Yves Rocher 12


    The International Top 30
     
    1. Unilever United Kingdom $20.8 billion
    2. L’Oréal France $15.5 billion
    3. Henkel Germany $5.7 billion
    4. Reckitt Benckiser United Kingdom $5.5 billion
    4. Shiseido Japan $5.5 billion
           
    6. Kao Japan $5.2 billion
    7. Wella Germany $3.7 billion
    8. Beiersdorf Germany $3.5 billion
    9. LVMH France $2.4 billion
    10. Lion Japan $2.0 billion
           
    11. GlaxoSmithKline United Kingdom $1.8 billion
    12. Yves Rocher France $1.7 billion
    13. Kanebo Japan $1.6 billion
    14. Kosé Japan $1.4 billion
    15. Chanel France $1.2 billion
           
    16. Clarins France $1.0 billion
    17. Puig Spain $950 million
    18. Amore Pacific Korea $940 million
    19. LG Korea $887 million
    20. Pola Tokyo $881 million
           
    21. Oriflame Belgium $738 million
    22. PZ Cussons United Kingdom $732 million
    23. YSL Beauté The Netherlands $696 million
    24. Pierre Fabre France $687 million
    25. Body Shop United Kingdom $637 million
           
    26. Natura Brazil $629 million
    27. Menard Japan $600 million
    28. Sunstar Japan $553 million
    29. Noevir Japan $300 million
    30. Coréana Korea $159 million
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