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    Top Companies Report

    Top 50 Companies

    ...

    12.09.05

    Top 50 Companies


    Is artificial intelligence the future of cleaning?

    Robots are taking over the earth! No, it's not the tagline for some summer Hollywood blockbuster, it's just the latest tactic that household product marketers are using to boost profit margins. For years, Happi has been telling our readers how more companies are turning to cleaning devices to boost profits. It started more than a decade ago, when industrial and institutional cleaning product companies began offering equipment to help make the entire cleaning process faster, cheaper and nearly fool-proof. Now the trend has spilled over to household cleaning product companies in a big way...courtesy of MIT.

    Back in the late 1980s, the Massachusetts Institute of Technology's Artificial Intelligence Lab was developing robots. Three researchers, Rod Brooks, Colin Angle and Helen Greiner, left academia to create a new class of consumer products to make life easier and fun for time-strapped consumers. Hmm, sounds exactly like the corporate mission for a lot of consumer product companies.

    A couple of years ago, their company (iRobot) rolled out Roomba, a robot that vaccuums floors, and since then, the company has sold more than 1.2 million units. Now, iRobot is back in the news with Scooba, an artificial intelligence-based robot that roams the room, scrubs the floor with cleaning liquid, rinses it, then sucks up the excess water and stores it to be dumped later. According to the folks at iRobot, Scooba will clean better than a mop, which often redistributes dirty water. The company worked with Clorox to develop a special cleaning fluid that allows the wheels to grip. The robot, expected to cost about $300, will be available in time for Christmas.

    Whether Scooba is a hit, its development signals a new chapter in household cleaning. Successful marketers such as Procter & Gamble and Clorox have recognized the important role that devices play in expanding profit margins. To compete effectively in this brave new world, marketers must step up their efforts to think out of the box when it comes to delivering products that capture the attention of consumers.

    You'll find a range of successful ideas-and a few clunkers, too-in this edition of The Top 50. Once again, P&G is No. 1 on our list, while Colgate-Palmolive is a distant No. 2. Rounding out the top 10 are S.C. Johnson, Estée Lauder, Avon Products, Ecolab, Johnson & Johnson, Alberto-Culver, Clorox and Johnson Diversey and Access Business Group, which tied for 10th.

    We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our ranking, as well as anything else that appears in Happi. Be sure to read our August issue, which will include The International Top 30, our annual look at the largest manufacturers of household and personal products with corporate headquarters outside the U.S.

    The Top 50
     1. Procter & Gamble Cincinnati, OH $38 billion
     2. Colgate-Palmolive New York, NY $9.1 billion
     3. S.C. Johnson Racine, WI $6.5 billion
     4. Estée Lauder New York, NY $5.8 billion
     5. Avon New York, NY $5.3 billion
     6. Ecolab St. Paul, MN $4.2 billion
     7. Johnson & Johnson New Brunswick, NJ $3.6 billion
     8. Alberto-Culver Melrose Park, IL $3 billion
     9. Clorox Oakland, CA $2.9 billion
    10. Johnson Diversey Sturtevant, WI $2.8 billion
     
    10. Access Business Group Ada, MI $2.8 billion
    12. Limited Brands Columbus, OH $2.7 billion
    13. Sara Lee Chicago, IL $2.4 billion
    14. Coty New York, NY $1.9 billion
    15. Mary Kay Dallas, TX $1.8 billion
    16. Revlon New York, NY $1.3 billion
    17. Church & Dwight Princeton, NJ $1.2 billion
    18. Blyth Greenwich, CT $1.1 billion
    18. Pfizer New York, NY $1.1 billion
    20. Gillette Boston, MA $961 million
     
    21. Elizabeth Arden Miami Lakes, FL $832 million
    22. Huish Salt Lake City, UT $743 million
    23. Yankee Candle South Deerfield, MA $554 million
    24. Nu Skin Provo, UT $546 million
    25. Acuity Atlanta, GA $524 million
    26. Orange Glo Greenwood Village, CO $515 million
    27. Schering-Plough Kenilworth, NJ $507 million
    28. John Paul Mitchell Systems Beverly Hills, CA $456 million
    29. NCH Irving, TX $450 million
    30. Jafra Westlake Village, CA $350 million
     
    30. Markwins City of Industry, CA $350 million
    32. Del Uniondale, NY $320 million
    33. Prestige Brands Irvington, NY $303 million
    34. Playtex Westport, CT $284 million
    35. Chattem Chattanooga, TN $258 million
    36. Combe White Plains, NY $250 million
    37. Liz Claiborne New York, NY $248 million
    38. WD-40 San Diego, CA $242 million
    39. Inter Parfums New York, NY $236 million
    40. Conair Stamford, CT $168 million
     
    41. Herbalife Los Angeles, CA $123 million
    42. Bonne Bell Lakewood, OH $111 million
    43. OPI N. Hollywood, CA $110 million
    44. Turtle Wax Chicago, IL $107 million
    45. Blistex Cleveland, OH $100 million
    45. Merle Norman Los Angeles, CA $100 million
    45. Parlux Ft. Lauderdale, FL $100 million
    48. State Cleveland, OH $97 million
    49. BeautiControl Carrollton, TX $96 million
    50. Spartan Maumee, OH $90 million

     

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