47. Tanning Research Laboratories
Ormand Beach, FL
Sales: $110 million
Major Products:Dark Tanning Oil, Dark Tanning Lotion SPF 4, Protection Plus 15, 30 and 45 and Baby Faces SPF 60+.
New Products:Instant Island Glow Daily Moisturizer with Tinted Lip Gloss SPF 15 Duo Pack, Firming Island Glow Daily Moisturizer, Fusion Blend Dark Tanning Spray SPF 4, Sun Junk Continuous Spray Sunscreen SPF 30, Ozone Sport Continuous Spray Sunscreen SPF 30+, Ozone Sport Sunscreen SPF 45+ with Zone Guard Spot Protection SPF 65+ Duo Pack, Oil Free Sensitive Skin SPF 50+ with SPF 45+ Lip Balm Duo Pack.
Comments:This is the last year that Tanning Research Labs (Hawaiian Tropic) will appear in The Top 50. In April, Playtex Products acquired the stock of Tiki Hut Holding Company, Inc., the owner of Hawaiian Tropic sun care. Founded in 1969 by Ron Rice, Hawaiian Tropic has developed a reputation for quality and innovation in the sun care industry. The company’s broad product portfolio offers items in all major sun care segments including Tanning, General Protection, Baby and Kids, Sunless, After-Sun, Burn Relief, and Lip protection. These products are marketed under the highly recognizable Hawaiian Tropic brand and produced at the company’s manufacturing facility in Ormond Beach, FL. Hawaiian Tropic also produces private label sun care products.
The company sells its products globally to more than 700 customers through multiple distribution channels including mass, drug and food. Last year, 20% of the company’s net sales generated outside of North America, primarily in Europe and Latin America. According to Playtex, Hawaiian Tropic is the largest privately-owned manufacturer of sun care products in the world.
“I am delighted to know that the Hawaiian Tropic brand will be in the hands of a company that understands and builds great consumer brands,” said Mr. Rice. “I am confident the Playtex management team will take Hawaiian Tropic to the next level given their depth of experience and demonstrated success in the category.”