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    Top Companies Report

    The Top 50 Report

    New Faces, New Places

    07.11.07

    The Top 50



    New Faces, New Places



    By Tom Branna



    It’s been a year of transition for many in The Top 50, our annual look at the leading U.S.-based companies in the household and personal products industry. Avon is back to its winning ways with a transformation plan in place, while Sara Lee executives hope for the same results with a reorganization plan of their own. Meanwhile, Clorox is closing in on 100, but old age hasn’t stopped it from launching an aggressive growth strategy. Limited Brands, that retailer-turned-cosmetics maverick, is moving even closer to becoming known primarily as a purveyor of personal care products as it jettisons some less profitable units. Finally, Alberto-Culver separated its consumer product business from its Sally distribution group.

    Acqusitions during the past year have also transformed The Top 50. Gone are some familiar names such as Orange Glo International (acquired by Church & Dwight) and Pfizer (its consumer health care business was purchased by Johnson & Johnson). Similarly, this is the last year in The Top 50 for Tanning Research Labs; aka Hawaiian Tropic, which was purchased by Playtex Products and Philosophy, which was bought by Procter & Gamble earlier this year. New to this year’s list are Bare Escentuals and American International Industries. At the same time, many companies have swapped places throughout the ranking.

    Of course, some things within The Top 50 never seem to change. Revlon has a new CEO, S.C. Johnson remains the largest family-owned company on our list and Estée Lauder is still on top of the hill when it comes to prestige retail channels.

    Since we started The Top 50 back in 1978, P&G has been No. 1. As it has been for several years, Colgate-Palmolive is a distant No. 2. Rounding out the top 10 in The Top 50 are S.C. Johnson, Estée Lauder, Avon Products, Ecolab, Johnson & Johnson, Limited Brands, Access Business Group, and Clorox, Coty and Johnson Diversey all tied at 10.

    But regardless of their size, or whether they market cleaners or cosmetics, every successful consumer product company understands that the consumer is calling the shots these days—deciding what to buy, when and where she wants!

    We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our ranking, as well as anything else that appears in Happi. Be sure to read our August issue, which will include The International Top 30, our annual look at the largest manufacturers of household and personal products with corporate headquarters outside the U.S.

    The Top 50



    1. Procter & Gamble Cincinnati, OH $49 billion
    2. Colgate-Palmolive New York, NY $10.5 billion
    3. S.C. Johnson Racine, WI $7 billion
    4. Estée Lauder New York, NY $6.4 billion
    5. Avon New York, NY $6.1 billion
    6. Ecolab St. Paul, MN $4.9 billion
    7. Johnson & Johnson New Brunswick, NJ $4.3 billion
    8. Limited Brands Columbus, OH $3.1 billion
    9. Access Business Group Ada, MI $3 billion
    10. Clorox Oakland, CA $2.9 billion
     
    10. Coty New York, NY $2.9 billion
    10. Johnson Diversey Sturtevant, WI $2.9 billion
    13. Mary Kay Dallas, TX $2.2 billion
    14. Sara Lee Chicago, IL $1.8 billion
    15. Church & Dwight Princeton, NJ $1.6 billion
    16. Revlon New York, NY $1.3 billion
    17. Alberto-Culver Melrose Park, IL $1.2 billion
    18. Blyth Greenwich, CT $1.0 billion
    18. Huish Salt Lake City, UT $1.0 billion
    20. Elizabeth Arden Miramar, FL $955 million
     
    21. Yankee Candle South Deerfield, MA $687 million
    22. Schering-Plough Kenilworth, NJ $565 million
    23. Acuity Atlanta, GA $552 million
    24. Jafra Westlake Village, CA $494 million
    25. John Paul Mitchell Systems Beverly Hills, CA $480 million
    26. Nu Skin Provo, UT $454 million
    27. Bare Escentuals San Francisco, CA $394 million
    28. Phoenix Brands Stamford, CT $360 million
    29. Del Labs Uniondale, NY $339 million
    30. Combe White Plains, NY $325 million
     
    30. Markwins City of Industry, CA $325 million
    32. Chattem Chattanooga, TN $300 million
    33. Prestige Brands Irvington, NY $297 million
    34. WD-40 Company San Diego, CA $287 million
    35. Playtex Westport, CT $230 million
    36. Liz Claiborne New York, NY $226 million
    37. Turtle Wax Chicago, IL $204 million
    38. American International Los Angeles, CA $179 million
    39. Burt’s Bees Durham, NC $170 million
    40. Herbalife Los Angeles, CA $152 million
     
    41. NCH Irving, TX $149 million
    42. Philosophy Phoenix, AZ $140 million
    43. OPI N. Hollywood, CA $128 million
    44. Bonne Bell Lakewood, OH $123 million
    45. Parlux Fort Lauderdale, FL $120 million
    46. BeautiControl Carrollton, TX $119 million
    47. Tanning Reseach Labs Ormand Beach, FL $110 million
    48. Spartan Maumee, OH $108 million
    49. State Cleveland, OH $105 million
    50. Merle Norman Los Angeles, CA $103 million
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