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08.04.08
France
www.yvesrocher.com
Sales: $2.41 billion
Sales:
$2.41 billion for cosmetics, toiletries and home care products. Corporate sales: $2.8 billion.
Key Personnel:
Yves Rocher, president and chief executive; Bris Rocher, vice president.
Major Products:
Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Daniel Jouvance, Dr. Pierre Ricaud and Kiotis.
New Products:
Fragrance—Naturelle, Comme une évidence Homme. Personal care—Plaisirs Nature Kiwi eau de toilette and shower gel, Skin care—Culture Bio.
Comments:
Yves Rocher will launch its first organic skin care line, Culture Bio, this fall in France, Germany and Belgium. The line, which features seven facial products, will be rolled out to other markets in 2009. In other news, Yves Rocher has invested €5 million in the construction of an eco-spa in Breton, France, which is expected to open in 2009.