Brazil
www.natura.net
Sales: $2.2 billion

Sales:

$2.2 billion.

Key Personnel:

Alessandro Carlucci, chief executive officer.

Major Products:

Natura Ekos, Natura Tododia, Natura Chronos, Natura Mamãe e Bebê, Natura Diversa, Natura Amor América.

New Products:

Natura Amor América, Natura Naturé, Natura Tododia, Natura Diversa Hidratação Prolongada, Natura Chronos Politensor de Soja, Natura Aguas, Natura Fixplant, Natura Faces, Natura Mamãe e Bebe, Natura Ekos Cacau, Natura Homem Chromo, Natura Erva Doce Hidratante Facial, Natura Crer Para Ver Bolsa Amiga do Meio Ambiente.

Comments:

Natura’s two passions—for cosmetics as a vehicle of self-knowledge and the exaltation of well being and human connections as a way to express life—granted it a privileged spot in Brazil’s corporate landscape. It is one of the most admired companies in Brazil, boasting a portfolio of approximately 900 makeup, fragrance, sun care, skin care and hair care products.
   
In 2007, gross revenues rose 10.6%. During that time, Natura produced more than 225 million items sold to 50 million consumers in more than 5,000 Brazilian cities through direct sales. It also has operations in Argentina, Chile, Peru, Mexico, France and recently added Venezuela and Colombia to that list.
   
Natura houses a large and integrated research, manufacturing and logistics center at its headquarters in Cajamar, São Paulo. There are also commercial and distribution units in Itapecerica da Serra, in the state of São Paulo, and in Uberlândia and Matias Barbosa, in the state of Minas Gerais. In September 2006, the first “Casa Natura” in Brazil was opened, in the city of Campinas.
   
Natura has developed a socially and environmentally responsible management practice built on two pillars:  ethics and sustainability.  In order to reduce its ecological footprint, Natura launched an ambitious program in 2007 aimed at mitigating and compensating for greenhouse gas emissions throughout its entire production chain, including suppliers. Over the next five years, the company will reduce emissions throughout the production chain by 33%.
   
In 2007, Natura began replacing common alcohol used in its products with organic alcohol. By the end of 2007, all of its body oils had been vegetalized, and 78% of the raw materials used in its products came from renewable vegetable sources.