Dallas, TX
800.MARY.KAY
www.marykay.com
Sales: $2.6 billion

Sales: $2.6 billion.

Key Personnel: David Holl, president and chief executive officer; Darrell Overcash, president, U.S.; Terry Smith, chief financial officer; Nathan Moore, chief legal officer; Melinda Foster Sellers, chief people officer; Dr. Beth Lange, chief scientific officer; Rhonda Shasteen, chief marketing officer.

Major Products: Skin care, color, body care, sun care and fragrance marketed under the Mary Kay and TimeWise brand names. Best selling products include: Mary Kay Compact, Mary Kay Oil-Free Eye Makeup Remover, Mary Kay TimeWise Age-Fighting Moisturizer (normal/dry and combo/oily), Mary Kay TimeWise 3-in-1 Cleanser (normal/dry and combo/oily), Mary Kay Ultimate Mascara in Black, and Mary Kay Satin Hands Pampering Set.

The Mary Kay compact can be customized for the new color season.

New Products: Mary Kay Compact Pro, Mary Kay Eau de Toilette Fragrances and Body Lotions (Warm Amber, Sparkling Honeysuckle, Simply Cotton and Exotic Passionfruit), MKMen Body Spray, Mary Kay Concealer, and Mary Kay Tinted Lip Balm in Sunscreen SPF 15. To be launched: Mary Kay Eau de Toilette Shower Gels and Sugar Scrubs (Warm Amber, Sparkling Honeysuckle, Simply Cotton and Exotic Passionfruit), Mary Kay TimeWise Replenishing Serum +C and TimeWise Trial Miracle Set.

Comments: Sales rose more than 8% last year. Mary Kay products are sold in more than 35 markets worldwide, and the global Mary Kay independent sales force exceeds 1.9 million.

In October, The Mary Kay Virtual Makeover tool launched around the world and in May, the company introduced an option for brides on Virtual Makeover on its website at: www.marykay.com/whatsnew/virtualmakeover.

In March, Mary Kay expanded into Singapore.


What Women Want…Courtesy of Mary Kay
Mary Kay has always been a company devoted to women, so it’s no surprise that earlier this year it completed a global research project to find out exactly “what women want.” The company conducted learning sessions in seven countries: the U.S. (including Latina women), Mexico, China, Russia, Brazil, Korea and Ukraine. Women were randomly selected from among a larger group who met the age, lifestyle and other factors of interest to Mary Kay. So what are the 10 things that women want now?
1. Completeness
2. Strength & Independence
3. Family + Choice
4. Fulfilling Career
5. Connection/sisterhood
6. Personal Income
7. Men, sometimes
8. Pampering
9. Social Media
10. Trust
To find how these wants fit into women’s lives, visit http://reflections.marykay.com.